Strategy sits at the heart of everything we do here at Digital Citizen.
Let’s face it, it’s really easy to do ‘stuff’ – to tweet, update Facebook, send out press releases, write blog posts or publish videos to YouTube. But if you haven’t got a strategic roadmap, in all likelihood you will end up just making noise, or worse, sending out mixed messages about your brand.
What do you need?
Whether you’re after a content marketing strategy, or a social media strategy (we would generally pair these together), or a broader content-driven communications strategy that joins the dots between owned, earned, social and paid media, we’re here to help.
We can either drive the process, or sit by your side and support, guide and challenge. We have done both in recent times for some pretty big organisations, including a major airline brand, a blue-chip financial institution, a publicly-listed software company and several government agencies.
We also develop strategic roadmaps for fast-growth businesses and nonprofit organisations.
As a general rule, our planning involves one or more workshops, depending on the size and complexity of your business and the number of stakeholders who need to be included in the process.
For larger organisations, the process also requires research – often done via desktop, but also face-to-face with stakeholders and employees.
And listening. What’s happening on the social web that may impact our positioning and how we communicate with the external world?
There’s only one way to find out if we’re right for each other: let’s have a chat over coffee! You can find our contact details here.