Digital Citizen provides a full service offering around the core communication ‘pillars’ of owned, earned and social media, anchored by incisive up-to-the-minute strategic planning.
STRATEGIC PLANNING – Strategy sits at the heart of everything we do at Digital Citizen. We provide our clients with pragmatic direction and purpose around their communications using a proprietary planning process that takes into consideration all facets of owned, earned and social media.
CONTENT MARKETING FOR PR – Digital Citizen is philosophically aligned to the content-first (owned media) approach to communications. We are true believers when it comes to brands becoming their own media channel and accordingly provide a suite of strategic and tactical services that facilitate this approach, from content planning and editorial development right through to content production and distribution if required, through our Content Studio.
SOCIAL MEDIA COMMUNICATIONS – Social media courses through Digital Citizen’s veins. Agency founder and principal Trevor Young has been an active participant in, and passionate advocate of, social media for business since day dot. We deliver social media strategy and support through tactical implementation where required, as well as a suite of social media training packages, including one-on-one coaching for senior business and community leaders.
MEDIA RELATIONS – At Digital Citizen, we might be super bullish on the use of social media and content marketing for PR but that doesn’t mean we don’t believe in the power of good ol’ fashioned media relations (even though the way we generate editorial exposure for our clients is considerably different to a few years ago). Our media relations services include strategic planning, development of media materials, media liaison, monitoring and analysis.
INFLUENCER RELATIONS – At Digital Citizen, we believe in the power of building relationships with key influencers within specific industries (versus short-term transactional ‘influencer marketing’). Thus, we have packaged our services around facilitating this process, from identifying and building rapport with bona fide influencers on behalf of our clients through to developing and entering into mutually beneficial arrangements that work for both parties.
MEDIA TRAINING – Being able to deal with the media confidently is critical for business leaders and organisational experts and spokespeople. When the need is there, we help our clients sharpen their message and gain clarity around their story via personalised media training sessions run by professional journalists.
WORKSHOPS & PRESENTATIONS – Education, empowerment and enablement are core pillars of Digital Citizen, so what better way to help our clients better understand (and be prepared for) the new media environment than to provide professional speakers for face-to-face presentations. From the boardroom to the conference room, whether you need an power-packed keynote delivered or a more intimate workshop facilitated for your internal team, Digital Citizen can provide speakers and tailor an agenda that fits your needs.