REPUTATION REVOLUTION is the podcast for professional experts and aspiring thought leaders. Join Trevor Young aka ‘The PR Warrior’ as he explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy.  Produced by Digital Citizen.

“A great podcast that gives an insight into how you can protect, grow and build your brand. Highly recommend it!” – Charles Badenach

088 Be you, stand tall, shine bright with Karen Gunton, from KarenGunton.com

Karen Gunton is an ‘unstucktor’ – she helps people get unstuck, to find the magic in their work, to help them both uncover their soul purpose and fulfil that purpose via their business. In this episode of Reputation Revolution, Karen chats to Trevor Young about how she uses the ‘lighthouse’ as a metaphor for her philosophy and principles, and how

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087 – TLT- Plans, scams & doing what works for you and your principles

In this Thought Leader Thursday mini-episode of REPUTATION REVOLUTION, host Trevor Young discusses discusses why it’s important to stick to your principles when it comes to promotional tactics such as email marketing. Trevor provides the example of one recent email campaign that left him cold; rather than build a relationship or take him that extra step down

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086 Joining the personal branding dots with Clarissa Rayward, the Happy Family Lawyer

Clarissa Rayward is ‘The Happy Family Lawyer’, a blogger, educator, speaker, author and director of the Brisbane Family Law Centre. She is passionate about relationships, people and family and uses her industry knowledge and skill to change the way Australian families experience divorce and separation. In this episode of REPUTATION REVOLUTION, Clarissa discusses her journey from running

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085 TLT – Building out your ‘Clusters of Influence’

In this Thought Leader Thursday mini-episode of Reputation Revolution, Trevor Young discusses why aspiring thought leaders need to devote time and head space to building out their ‘clusters on influence’ – those groups of people who are influential in their own right, who are connected, who might be media channels in their own right, who drive

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084 Becoming your own PR machine with Jocelyn Hunter, founder of Bench PR

Jocelyn Hunter is managing director  of Melbourne-based Bench PR; has over 16 years’ PR experience spanning big brands to small start-ups in the UK and Australia. In 2012 she was listed as one of the the top ten female technology entrepreneurs in Australia and is a mentor for the Public Relations Institute of Australia (PRIA). In this episode

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083 TLT – How to ramp up your presence on LinkedIn

LinkedIn is a critical social platform for aspiring thought leaders. Does your LinkedIn profile do the ‘professional you’ justice? Does your activity on the platform accurately tell your story and build your personal brand?  In this Thought leader Thursday episode of Reputation Revolution, Trevor Young discusses the importance of getting your LinkedIn house in order; why

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082 From blog to book with Mark Masters, founder of The ID Group

Mark Masters is the owner of UK content marketing agency, The ID Group; he’s an avid blogger and podcaster, and more recently, author of the book ‘The Content Revolution’. In this episode, Mark chats to Trevor Young about how creating content for his business led to his book publishing deal; he discusses the power of leaving ‘digital

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080 Positioning yourself as a thought leader in your industry or profession

‘Thought leadership’ can be quite a nebulous concept, says Trevor Young, author, speaker and host of REPUTATION REVOLUTION. In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader in your industry, profession, discipline or community. Trevor

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079 Building an army of advocates for your personal brand with Adam Franklin

Adam Franklin is co-author of the book Web Marketing That Works; he’s a podcaster, blogger and public speaker, and runs a digital marketing agency called Bluewire Media. In this chat with Trevor Young, Adam provides an insight into how he goes about building relationships with key influencers in the digital marketing space, and discusses the power

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078 Podcasting for thought leadership with Donna Papacosta

Donna Papacosta is a writer, speaker, podcaster and consultant; she runs the Toronto-based social media and content agency, Trafalgar Communications. Donna is also co-author of the book The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, along with Steve “@PodcastSteve” Lubetkin.  In this episode of Reputation Revolution, Donna chats about her new book

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