REPUTATION REVOLUTION is the podcast for professional experts and aspiring thought leaders. Join Trevor Young aka ‘The PR Warrior’ as he explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy.  Produced by Digital Citizen.

“A great podcast that gives an insight into how you can protect, grow and build your brand. Highly recommend it!” – Charles Badenach

116 Educating your market profitably with Sarah Cordiner

As a qualified professional in education and curriculum design, Sarah Cordiner’s passion is helping individuals and businesses to create their own engaging, transformational and profitable training courses. Sarah is a best-selling author, qualified trainer, professional speaker and respected consultant in ‘edupreneurship’, workforce development, curriculum development, instructional design, education and training, online learning and virtual reality education.

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115 The lowdown on Snapchat with digital storyteller, Suzanne Nguyen

Suzanne Nguyen – aka ‘String Story’ – is a curious geek of the future. Her schtick is ‘connecting dots’; she’s a digital storyteller, interactive broadcaster, technology educator and emerging thought leader around video-live streaming and Snapchat in particular. Suzanne first made a name for herself using the video live-streaming app Meerkat, where she built a following

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114 Growing your visibility and influence with Tim Hughes, Digital Leadership Associates

Tim Hughes is a recognised global pioneer and innovator in the social selling space; he is a speaker, blogger, and author of the book ‘Social Selling: Techniques to Influence Buyers and Changemakers’. Tim is also a perfect example of how a professional expert should use Twitter to build connections, relationships, marketplace visibility and influence. With a following of 154,000 on

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113 Building a movement of like-minded people with Andrew O’Brien

Andrew O’Brien is a sought-after speaker, author, facilitator, executive adviser and consultant. In 2008, Andrew and his wife Sue became known as the “Couple on the Run” when, side by side, they ran eight marathons in eight countries in eight weeks together. They live by the philosophy that by harnessing the principles of exercising with a partner

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112 Beginning your thought leader journey with the CXpert, Ben Motteram

Ben Motteram aka the ‘CXpert’ has over 20 years’ experience focussing on the acquisition and retention of customers in highly competitive industries; he helps businesses consistently deliver a level of service that surpasses expectations. In this chat with Trevor Young, Ben explains how he has spent the past couple of years building a strategic professional platform that in turn has

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110 Reach > Act > Convert > Engage: Digital marketing with Beth Powell

Over the past ten years, Beth Powell has become the go-to person for clear explanations about how to use digital marketing to grow businesses. Beth started out with an online business 16 years ago and through trial and error learnt how to market that business online. It’s still going strong. She regularly travels around the

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109 Email marketing for thought leaders with Michelle Falzon, founder of We Are Content

Michelle Falzon is the founder of We Are Content, a specialty content marketing consultancy that delivers strategic, content-centric digital conversion funnels for thought leaders such as speakers, authors, consultants and coaches as well as for business owners looking to position themselves as experts in their industries. Michelle’s marketing campaigns and strategies have involved the sending of

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108 An introduction to virtual summits with Nicole Holland

Nicole Holland is the founder of the Business Building Rockstar Summit, which introduces service-based entrepreneurs to powerful marketing strategies and actionable steps that can help them get their message out in a BIG way.   Nicole, who is also a podcaster, introduces the concept of the virtual summit and explains her philosophy of providing value and developing

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107 Building omnipresence in the marketplace (Part 3 – PROPULSION)

Trevor Young aka The PR Warrior discusses the ‘propulsion’ phase of how professional experts and aspiring thought leaders can fast-track their presence in the marketplace. Following on from last week’s program execution session (episode 106) and the planning episode before it (105), Trevor walks us through a number of activities that can be undertaken to put a rocket under your personal

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106 Building omnipresence in the marketplace Part 2 (PROGRAM)

Trevor Young aka The PR Warrior discusses the program execution aspect of how professional experts and aspiring thought leaders can build omnipresence for their personal brand in the marketplace using a combination of owned, earned and social media. Following on from last week’s planning session (episode 105), Trevor walks us through the importance of developing a pipeline of content,

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105 Building omnipresence in the marketplace for your thought leader brand (Part 1 – PLANNING)

Trevor Young aka The PR Warrior discusses the planning aspect for how professional experts and aspiring thought leaders can build omnipresence in the marketplace. In this intensive session, Trevor outlines the core planning elements, including understanding your purpose; the need to probe for deeper insights; positioning your personal brand and what that entails; who are the people you’re trying

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