Welcome to Digital Citizen’s blog – PR WARRIOR:  On the Frontline of the Communications Revolution.  PR Warrior is one of Australia’s longest-running and most popular marketing blogs.  Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing, thought leadership and personal branding. 

“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY

How VITAL is the reputational health of your business or organisation?

At the heart of a robust public relations program beats five foundational elements that, when combined strategically, are critical to the ongoing reputational health (and success) of any business, government body or nonprofit organisation. I call them PR’s VITAL signs, and they are: Visibility  Influence  Trust  Advocacy  Leadership  In order to thrive and prosper in

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3 things to think about when establishing a business blog

  I like to call blogging the ‘traditional’ social media because it’s been with us for such a long time and, when compared to the likes of Facebook, Instagram and Snapchat, it can sometimes look and feel pretty ‘old hat’. But don’t dismiss it out of hand. It might not be sexy, but blogging still

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These 10 PR and marketing books will get you revved up for a huge 2018

I’ve read some terrific books this year, many of which skew towards PR, marketing and communications. Here are a few that got my attention. As an aside, most of these books are hard copy versions. I don’t know about you, but while I still buy digital books for Kindle, this year I’ve really swung back to having a physical

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Content Marketing for PR: What sort of impact do you want to have?

You own a thriving business. Maybe you’re a marketer or PR person working in a large company or organisation. Or perhaps you’re a solo professional and the business you run revolves around your personal brand. It doesn’t matter. Publishing original content that serves a particular audience can work effectively in all instances. But to be effective, it

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These 12 PR and marketing podcasts will get you revved up

I’m a podcast junkie. Have been for years and I continue to listen to at least one podcast a day, sometimes two. The podcasts I listen to span a range of categories of interest, although a large proportion focus on marketing and PR generally, and social media and content marketing specifically. Below I’ve listed a dozen podcasts

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RESEARCH: What types of content are Australian marketers using?

Australian businesses and organisations use on average 5-6 different types of content for content marketing purposes, according to new research produced by the Content Marketing Institute, in conjunction with the Association for Data-driven Marketing and Advertising (ADMA). According to the Content Marketing in Australia: Benchmarks, Budgets, and Trends report, social media posts (excluding videos) make up the most popular

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Survey reveals some interesting insights into the business of blogging today

Andy Crestodina (pictured) is co-founder of Orbit Media Studios. For four years now, he has conducted an annual worldwide survey of bloggers. I’ve contributed a number of times and have always keen to see the results as Andy’s report provides a solid ‘pulse’ of the blogging fraternity globally. (CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The

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PERSONAL BRANDING: Why your online visibility matters

In a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the ‘professional you’ justice? ‘Doing business with you’ could mean literally that: Buying products or services from you personally, or your company; it could also mean employing you, or appointing you to an advisory

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How to use content to build visibility for your business or personal brand

The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic about it. For inspiration, check out Lee Odden and the crew from Top Rank Marketing, software business Bamboo HR and Mark Masters from the ID

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Online engagement is terrific, but don’t under-estimate the value of lurkers

A key metric used in today’s world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. It means that in a sea of noise, at least people are taking notice of your brand. Let’s face it, cutting through

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