Welcome to Digital Citizen’s blog – PR WARRIOR:  On the Frontline of the Communications Revolution.  PR Warrior is one of Australia’s longest-running and most popular marketing blogs.  Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing and personal branding. 

“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY

130 Future-proofing your personal brand with Scarlett Vespa

Your brand is your strength, says Sydney-based ‘Human Brand Futurist’, Scarlett Vespa. Scarlett, or ‘Mrs V’ as she’s known, is a speaker and presenter who helps executives, leaders and entrepreneurs build the best version of themselves. Scarlett believes our own humanity is the key to a successful tomorrow and sustainable future. Finding your brand is finding the

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Tips for becoming a valuable podcast interview guest

I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was ‘How to use podcast interview marketing to build your brand and your business’ – you can listen to it here.  We had a few technical hitches and there was a chunk of the interview that was a bit tough on the

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129 Looking at content marketing through a PR lens with Trevor Young

In this episode of Reputation Revolution I swap the hosting seat with Brendan Keogh to chat all things content marketing from a PR perspective. Professional experts have everything they need today to become their own media channel and build and communicate directly with an audience of fans and supporters of their work. I chat about the importance

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128 Relentless slowburn: How Steve Vallas builds visibility, influence and trust one event at a time

Steve Vallas, the founder of Honey Digital, is quietly but surely making his mark in the Blockchain technology space. A qualified lawyer with a background in business strategy and digital marketing, Steve is developing a reputation as the Blockchain go-to guy in Australia. He has done this through relentless self-education, as well as proactively building

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127 How to win at Facebook advertising with Myles Harris

Myles Harris is my go-to-guy for everything Facebook advertising. He’s a data geek who loves nothing more than digging into the back-end of Facebook’s advertising platform to uncover what’s working and what’s not with his clients’ ads, and then optimising to get a desired result. In this episode, Myles and I dig in deep on

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It’s terrific to see that social media is still SOCIAL!

I’m an unabashed social media purist.  Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. And while I still love social media, it’s certainly not as pure and authentic as it used to be, not with the proliferation of one-way brand marketers, spammers, get-rich-quick merchants,

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What is PR?

What the heck is PR? I bet if you asked 20 people in the street what PR is, you’ll get 20 different answers. Actually, no, scratch that. You’d probably get variations of the one answer that goes something like this: “PR is about getting your name in the press.” Not true, and it’s why so

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What happens when we look at content marketing through a PR lens

All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness. ENHANCED personal or organisational reputation. GROWING influence and authority in the marketplace. HEIGHTENED advocacy

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124 Get back an hour in every day with Les ‘Timelord’ Watson

Building one’s visibility and influence in today’s reputation economy takes time and effort. As if we’re not busy enough with day-to-day demands of our job, we need to factor in creating content, interacting with people on social media, preparing for and delivering speeches et al. In short, the demands on our time have never been

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