Welcome to Digital Citizen’s blog – PR WARRIOR:  On the Frontline of the Communications Revolution.  PR Warrior is one of Australia’s longest-running and most popular marketing blogs.  Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing and personal branding. 

“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY

Announcing ‘REPUTATION REVOLUTION’ – my new podcast and LinkedIn Group

EPISODE 1 OF THE REPUTATION REVOLUTION PODCAST. It’s been a somewhat busy week in the world of the PR Warrior! Firstly, I launched my first LinkedIn Group called ‘Reputation Revolution’, established specifically for business professionals, entrepreneurs, change agents and subject matter experts interested in discussing topics and themes associated with personal branding and becoming a thought leader

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Four ways to boost your professional profile and reputation

There are myriad ways in which professional people can demonstrate thought leadership and in doing so, boost their profile and reputation within the industry or marketplace in which they operate. The emergence of the social web can help immeasurably, but age-old techniques such as storytelling and face-to-face engagement are also powerful tools in the thought

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WRAP-UP: What caught the Warrior’s eye this week (w/c April 14)

It’s been a bit of a jumble of stuff this week leading up to Easter, a real mixed bag of cool stuff, from social media-themed comedy, the launch of a major content marketing play by one of Australia’s ‘Big Four’ banks, and a brilliant and relevant article by author and blogger, Mark Schaefer. Okay …

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Twitter rolls out new-look profile page

Twitter has just announced it will be rolling out a new-look design for its web-based profile pages. According to the Twitter blog, the new web profile allows Twitter account holders to use a larger profile photo, customise their header, show off their best Tweets, among other things. Here are the main features according to Twitter: Best

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3 ways to get more value from events using social media

Despite all the hoopla surrounding online marketing and social media, one thing that keeps hitting home to me time and time again is the huge value associated with face-to-face activity, specifically events. We can look at events in three ways: attending an event, running an event or speaking at one. For this post I’m going

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What content marketers can learn from Bruce Springsteen

I attended one of Bruce Springsteen’s Melbourne concerts last week. I’m a bit spoiled, it was the second time I’d seen him in under 12 months 🙂 While I enjoyed the concert immensely and was with ‘The Boss’ all the way, I couldn’t help but draw parallels to my work in content marketing, as a

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