Welcome to Digital Citizen’s blog – PR WARRIOR:  On the Frontline of the Communications Revolution.  PR Warrior is one of Australia’s longest-running and most popular marketing blogs.  Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing, thought leadership and personal branding. 

“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY

WRAP-UP: What caught the Warrior’s eye this week (w/c April 14)

It’s been a bit of a jumble of stuff this week leading up to Easter, a real mixed bag of cool stuff, from social media-themed comedy, the launch of a major content marketing play by one of Australia’s ‘Big Four’ banks, and a brilliant and relevant article by author and blogger, Mark Schaefer. Okay …

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Twitter rolls out new-look profile page

Twitter has just announced it will be rolling out a new-look design for its web-based profile pages. According to the Twitter blog, the new web profile allows Twitter account holders to use a larger profile photo, customise their header, show off their best Tweets, among other things. Here are the main features according to Twitter: Best

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3 ways to get more value from events using social media

Despite all the hoopla surrounding online marketing and social media, one thing that keeps hitting home to me time and time again is the huge value associated with face-to-face activity, specifically events. We can look at events in three ways: attending an event, running an event or speaking at one. For this post I’m going

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What content marketers can learn from Bruce Springsteen

I attended one of Bruce Springsteen’s Melbourne concerts last week. I’m a bit spoiled, it was the second time I’d seen him in under 12 months 🙂 While I enjoyed the concert immensely and was with ‘The Boss’ all the way, I couldn’t help but draw parallels to my work in content marketing, as a

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BECOME A ‘MICRO MAVEN’ PART 1 – Establish a platform that rocks!

A critical first step in becoming a micro maven is developing a robust platform from which to increase your reach, your visibility and your influence. This is something you’re going to need to get your head around. It’s the not-so-secret secret of building a known and respected microbrand in your niche, whether on a domestic

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Welcome to the global microbrand revolution

We live in an incredible age where anyone with expertise in a particular subject and a desire to share their knowledge freely with the world (on and offline) has the potential to build a sustainable mini-business empire, literally from the comfort of their own home (or on the road somewhere if that’s their want). Platform

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