Welcome to Digital Citizen’s blog – PR WARRIOR:  On the Frontline of the Communications Revolution.  PR Warrior is one of Australia’s longest-running and most popular marketing blogs.  Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing, thought leadership and personal branding. 

“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY

We’re not listening. We do not care.

  We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are Australia’s top {INSERT SECTOR HERE} business. We are the Australia’s leading {INSERT SECTOR} company. We are renowned experts in {INSERT SECTOR}. Sure!

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123 LinkedIn marketing for thought leaders with Lucy Bingle

Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing expert. She is passionate about helping companies succeed in amplifying their brand, reaching their target audience and growing their business. In this interview with Trevor Young, Lucy walks us through what’s required to succeed in using LinkedIn to market your brand and your

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Give your content the edge: Over-index on humanity!

When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories. It could be your story on how you’ve got to where you are today and the

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121 The importance of having a strong voice with Anne Miles

Business coach and marketing consultant, Anne Miles, is a big believer in taking a stance on issues that affect the industry in which she operates. Anne is the founder of International Creative Services, an Australian production house for marketing and advertising. She regularly publishes thought-provoking articles on a range of topics relevant to her industry, including

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120 Owning a space that is yours with Mark Masters, You Are The Media

Mark Masters owns a UK-based content marketing agency, has published a book, produces a podcast, delivers a popular weekly e-newsletter, speaks at major industry conferences, runs regular networking and educational events, and now has a content marketing conference to his name featuring key players from the global content marketing scene. How has he done this?

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119 Building global influence with Adam Jacoby, Founder of MiVote

Several years back Adam Jacoby called upon his considerable experience as a seasoned entrepreneur to kick-start the democratic movement that is MiVote. As founder and chief steward of MiVote, Adam is responsible for spearheading positive word-of-mouth for the movement and articulating the concept via social media, traditional media and the stage. In this open and

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How content marketing for PR can build public influence

The Cambridge dictionary defines ‘influence’ as the power to have an effect on people. Let’s face it, we’re all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal of selling more products and services. Cause-based nonprofits want to influence public opinion (and sometimes, a

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How to tap into the power of social reporting for your business

We are loving the concept of ‘social reporting’ here at Digital Citizen. Social reporting is where a brand engages someone to create content in real-time, that tells their brand story in different and interesting ways. For example, they might: live-stream from a company event, tweet a public announcement by the CEO, interview an internal expert

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IT’S BACK! Reputation Revolution podcast has been relaunched

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark! In the latest episode (# 118), I explain why

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118 Podcast relaunch with Trevor Young aka ‘The PR Warrior’

  ‘The PR Warrior’ Trevor Young is back with the first new episode in * cough, cough * two years! In this brief episode, Trevor explains why he took a ‘gap year’ from the podcast, and updates us on what to expect in coming episodes, including details of the guests appearing on the next three

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More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. According to the report, more than half of Australia’s small (51%) and medium

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The Young Partnership Pty Ltd t/as DIGITAL CITIZEN 

Level 2, 287 Collins St, Melbourne VIC 3000

ABN 98 007 122 929

Phone: 0412 368 683

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