Welcome to Digital Citizen’s blog – PR WARRIOR: On the Frontline of the Communications Revolution. PR Warrior is one of Australia’s longest-running and most popular marketing blogs. Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing, thought leadership and personal branding.
“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY
In this, the second last episode of Reputation Revolution for the year, I take a sweep across the key social media channels – Facebook, Twitter, Linkedin etc – plus looks at the state of blogging, online video and podcasting. If you’re a professional expert or leader looking to gain an edge in the reputation-building stakes in
Helen Blunden is a modern learning practitioner with over 24 years experience in the corporate world. She helps professionals build their digital skills, capabilities and networks so they stay up to date in their field, industry or profession especially when the world and our workplaces are changing around us. Helen says her “unique super power”
Nic Hayes runs Media Stable, a company that connects thought leaders with traditional media outlets wanting experts to comment on topical issues. Given his company represents 450 professional experts, Nic is well placed to see both sides of the media exposure coin: (a) what does the media want in an expert commentator, and (b) what
Kim Skubris has been a broadcast news journalist, mostly with the Seven Network in Australia, for 25 years. During that time, she has reported on some of the country’s biggest stories, including Schapelle Corby and Daniel Morcombe, and covered numerous natural disasters locally and internationally. Today, in addition to being a journalist, Kim is a speaker,
As 2018 starts to wind down, what does the social media landscape look like from a statistical perspective? Social media monitoring service Awario has compiled the infographic below a range of credible sources. There are some big numbers involved. Let’s unpack some of the things that jump out: There are 3.2 billion social media users
This week on Reputation Revolution we dig into the vault to bring you an information-packed compilation of previous guests discussing topics such as blogging, podcasting, Facebook, LinkedIn and media relations. Today, we have numerous communication channels at our disposal. Which ones should we be using, and why? Darren Rowse, Donna Papacosta, David M. Hobson, Simon
The advent of content marketing has forced us all to rethink how we connect and communicate with the people who matter most to the success of our business, cause or issue. Likewise, within the broader realm of content marketing, with video fast becoming a favoured medium through which to tell our stories and build credibility
Your brand is your strength, says Sydney-based ‘Human Brand Futurist’, Scarlett Vespa. Scarlett, or ‘Mrs V’ as she’s known, is a speaker and presenter who helps executives, leaders and entrepreneurs build the best version of themselves. Scarlett believes our own humanity is the key to a successful tomorrow and sustainable future. Finding your brand is finding the
I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was ‘How to use podcast interview marketing to build your brand and your business’ – you can listen to it here. We had a few technical hitches and there was a chunk of the interview that was a bit tough on the
In this episode of Reputation Revolution I swap the hosting seat with Brendan Keogh to chat all things content marketing from a PR perspective. Professional experts have everything they need today to become their own media channel and build and communicate directly with an audience of fans and supporters of their work. I chat about the importance
Andy Green from Story Starts Here is the driving force behind the ‘Dublin Conversation’, a grassroots initiative focused on transforming how PR and communications can succeed in the 21st century. Andy chats to me (VIDEO BELOW) about how the practice of PR needs to evolve and change because, as he says, there has never been
Steve Vallas, the founder of Honey Digital, is quietly but surely making his mark in the Blockchain technology space. A qualified lawyer with a background in business strategy and digital marketing, Steve is developing a reputation as the Blockchain go-to guy in Australia. He has done this through relentless self-education, as well as proactively building
