Welcome to Digital Citizen’s blog – PR WARRIOR: On the Frontline of the Communications Revolution. PR Warrior is one of Australia’s longest-running and most popular marketing blogs. Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing and personal branding.
“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY
In the video below I explain how building a strong owned media foundation can help your brand during a crisis. TRANSCRIPT: Having a strong owned media presence and having built an audience over a period of time can really play into your hands if your brand takes a reputation hit and something happens and you’re
The early heady days of social media (circa 2009-2012) were characterised by a genuine sense of community. This was an era when social media truly was social, and activity on channels such as Twitter and Facebook often acted as a precursor to offline meetups and coffee catch-ups that in turn resulted in stronger connections and
In the video below I explain the concept of my marketing communications pyramid. TRANSCRIPT: Okay, this is how it works, and you don’t have to agree with me, this is just the way I think about things. I don’t care what size brand you are really, you’ve got all of these types of ways to
Heath Evans is Marketing and Communications Manager at the Melbourne Accelerator Program (MAP) at University of Melbourne. He’s also a coach at Seth Godin’s altMBA, and co-founder of one of Australia’s leading providers of personalised sports trading cards, Future Talent. With a background in PR, marketing and entrepreneurship across sectors such as nonprofit and elite sport,
Strap yourselves in folks, the wave of 2019 (marketing/PR,social media/content marketing/digital) trends ‘prediction’ articles have breached the front gate and continue to seep through our virtual front door. I used to devour such articles. But not so much today because it all gets a little … samey. I know I’m not the only one. Mark
In this, the second last episode of Reputation Revolution for the year, I take a sweep across the key social media channels – Facebook, Twitter, Linkedin etc – plus looks at the state of blogging, online video and podcasting. If you’re a professional expert or leader looking to gain an edge in the reputation-building stakes in
Helen Blunden is a modern learning practitioner with over 24 years experience in the corporate world. She helps professionals build their digital skills, capabilities and networks so they stay up to date in their field, industry or profession especially when the world and our workplaces are changing around us. Helen says her “unique super power”
Nic Hayes runs Media Stable, a company that connects thought leaders with traditional media outlets wanting experts to comment on topical issues. Given his company represents 450 professional experts, Nic is well placed to see both sides of the media exposure coin: (a) what does the media want in an expert commentator, and (b) what
Kim Skubris has been a broadcast news journalist, mostly with the Seven Network in Australia, for 25 years. During that time, she has reported on some of the country’s biggest stories, including Schapelle Corby and Daniel Morcombe, and covered numerous natural disasters locally and internationally. Today, in addition to being a journalist, Kim is a speaker,
As 2018 starts to wind down, what does the social media landscape look like from a statistical perspective? Social media monitoring service Awario has compiled the infographic below a range of credible sources. There are some big numbers involved. Let’s unpack some of the things that jump out: There are 3.2 billion social media users
This week on Reputation Revolution we dig into the vault to bring you an information-packed compilation of previous guests discussing topics such as blogging, podcasting, Facebook, LinkedIn and media relations. Today, we have numerous communication channels at our disposal. Which ones should we be using, and why? Darren Rowse, Donna Papacosta, David M. Hobson, Simon
The advent of content marketing has forced us all to rethink how we connect and communicate with the people who matter most to the success of our business, cause or issue. Likewise, within the broader realm of content marketing, with video fast becoming a favoured medium through which to tell our stories and build credibility
