Welcome to Digital Citizen’s blog – PR WARRIOR: On the Frontline of the Communications Revolution. PR Warrior is one of Australia’s longest-running and most popular marketing blogs. Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing, thought leadership and personal branding.
“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY
In this episode of Reputation Revolution I swap the hosting seat with Brendan Keogh to chat all things content marketing from a PR perspective. Professional experts have everything they need today to become their own media channel and build and communicate directly with an audience of fans and supporters of their work. I chat about the importance
Andy Green from Story Starts Here is the driving force behind the ‘Dublin Conversation’, a grassroots initiative focused on transforming how PR and communications can succeed in the 21st century. Andy chats to me (VIDEO BELOW) about how the practice of PR needs to evolve and change because, as he says, there has never been
Steve Vallas, the founder of Honey Digital, is quietly but surely making his mark in the Blockchain technology space. A qualified lawyer with a background in business strategy and digital marketing, Steve is developing a reputation as the Blockchain go-to guy in Australia. He has done this through relentless self-education, as well as proactively building
Myles Harris is my go-to-guy for everything Facebook advertising. He’s a data geek who loves nothing more than digging into the back-end of Facebook’s advertising platform to uncover what’s working and what’s not with his clients’ ads, and then optimising to get a desired result. In this episode, Myles and I dig in deep on
I’m an unabashed social media purist. Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. And while I still love social media, it’s certainly not as pure and authentic as it used to be, not with the proliferation of one-way brand marketers, spammers, get-rich-quick merchants,
Tom Schwab is the author of the book Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. He is also the founder and CEO of Interview Valet, a pioneer of what Tom calls ‘podcast interview marketing’. In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get
What the heck is PR? I bet if you asked 20 people in the street what PR is, you’ll get 20 different answers. Actually, no, scratch that. You’d probably get variations of the one answer that goes something like this: “PR is about getting your name in the press.” Not true, and it’s why so
Tarran Deane is National President of Professional Speakers Australia. She is a Ducati-riding speaker, trainer, executive coach and consultant who helps leaders to lead more effectively. Once she left the corporate world, Tarran’s goal was simply to become a speaker, but she soon morphed into an “entrepreneur with a message”. “I knew I had to build my
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness. ENHANCED personal or organisational reputation. GROWING influence and authority in the marketplace. HEIGHTENED advocacy
Building one’s visibility and influence in today’s reputation economy takes time and effort. As if we’re not busy enough with day-to-day demands of our job, we need to factor in creating content, interacting with people on social media, preparing for and delivering speeches et al. In short, the demands on our time have never been
Vanessa Wiltshire is the founder and Director of Spark Rural, a regional communications and community engagement agency that services government and business. In 2016, Vanessa walked away from corporate life in the city and moved to Heathcote in country Victoria. The following year, after witnessing a rural road fatality, she started to think more about life
We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are Australia’s top {INSERT SECTOR HERE} business. We are the Australia’s leading {INSERT SECTOR} company. We are renowned experts in {INSERT SECTOR}. Sure!
