Welcome to Digital Citizen’s blog – PR WARRIOR: On the Frontline of the Communications Revolution. PR Warrior is one of Australia’s longest-running and most popular marketing blogs. Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing, thought leadership and personal branding.
“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY
Several years back Adam Jacoby called upon his considerable experience as a seasoned entrepreneur to kick-start the democratic movement that is MiVote. As founder and chief steward of MiVote, Adam is responsible for spearheading positive word-of-mouth for the movement and articulating the concept via social media, traditional media and the stage. In this open and
The Cambridge dictionary defines ‘influence’ as the power to have an effect on people. Let’s face it, we’re all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal of selling more products and services. Cause-based nonprofits want to influence public opinion (and sometimes, a
We are loving the concept of ‘social reporting’ here at Digital Citizen. Social reporting is where a brand engages someone to create content in real-time, that tells their brand story in different and interesting ways. For example, they might: live-stream from a company event, tweet a public announcement by the CEO, interview an internal expert
I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark! In the latest episode (# 118), I explain why
‘The PR Warrior’ Trevor Young is back with the first new episode in * cough, cough * two years! In this brief episode, Trevor explains why he took a ‘gap year’ from the podcast, and updates us on what to expect in coming episodes, including details of the guests appearing on the next three
{VIDEO TRANSCRIPT} It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. But one type of business that I really think it works for is professional services firms and advice based businesses. Now, you could be a very big
The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. According to the report, more than half of Australia’s small (51%) and medium
As content marketing heats up and brands jostle mercilessly for people’s attention along with media outlets and individual content creators, the winners will be those that … CREATE relevant content specifically for defined audiences; TELL genuinely authentic stories that strike an emotional chord with people; PRESENT their content in a professional way that suggests quality without necessarily being too slick
If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write ‘social’ network, but it was anything but social. It seemed to me for many years that once someone donned a suit,
The ‘owned media’ opportunity is real, but are you truly taking advantage of it? The ubiquity of social and publishing technologies means that any business, government agency, nonprofit organisation or individual can in effect become their own media channel by producing meaningful content that resonates with a desired target audience community. Here at Digital Citizen, we are ‘all in’ on taking a genuine
It’s great to blog, create podcasts and publish videos to YouTube. But don’t forget the power of ‘old school’ physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker. Events such as these are in themselves content, and therefore have
For an organisation to effectively become its own media channel, it’s important to (over time) start developing a culture of content internally. Creating content should not just be the responsibility of one team – everyone should have the chance to contribute ideas for stories that help build and reinforce an organisation’s external narrative. This is
