PR Warrior Blog - Digital Citizen

The importance of developing a culture of content in your organisation

May 6, 2018 No Comments

For an organisation to effectively become its own media channel, it’s important to (over time) start developing a culture of content internally. Creating content should not just be the responsibility of one team – everyone should have the chance to contribute ideas for stories that help build and reinforce an organisation’s external narrative. This is

Are you a corporate chest-beater?

April 7, 2018 No Comments

One of the key tenets of content marketing is to put your audience first and create content that’s of interest and relevance to them. This is well-established best practice that has been reinforced time and time again by genuine experts the world over. There is no shortage of case studies that demonstrate the benefits to

Understanding the broader ‘content universe’ (and how to make it work for your brand)

April 3, 2018 No Comments

When it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment. Let’s assume you’ve thought about your goals and your audience and the challenges, pain-points and informational gaps your customers might have around the products and services

How to leverage the power of content to strategically build visibility for your business or personal brand

March 9, 2018 No Comments

The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic about it. For inspiration, check out Lee Odden and the crew from Top Rank Marketing, software business Bamboo HR, and Mark Masters from the ID Group.

Taking a multidimensional approach to content marketing for PR

March 2, 2018 No Comments

The ability today for companies and organisations of any size to publish their own content, in effect becoming their own media channels, is such a powerful proposition, it never ceases to blow me away. Unfortunately though, precious few marketers, PR pros and business owners are taking full advantage of the broader ‘content universe’ that sits

Keynote presentation: How to build trust and reputation through content marketing

February 24, 2018 No Comments

We live in exciting times! Every business today has the opportunity to become its own media channel, to leverage the power of their online publishing platforms to create and distribute meaningful content that provides value for their audience, and in turn helps build brand visibility, credibility, influence and trust. Best-selling author Anthony Robbins once

How to build trust as a competitive advantage for your business

February 21, 2018 No Comments

As professional communicators, we are acutely aware of the importance of trust in building reputation and enhancing purchase consideration, or whatever ‘commercial’ outcome you’re seeking to achieve, whether it be donations for a nonprofit, changing people’s behaviour for a government agency, or gaining positive word-of-mouth (and votes) if you’re a political party. Trust is the

Content Marketing for PR: Growing an audience through podcasting

February 14, 2018 No Comments

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. While the bulk of audio currently is long-form episodic podcasts people can access via their device of choice whenever and wherever they wish, there are a number of ways in

How to make your advertising and promotional campaigns work harder

February 9, 2018 No Comments

The ongoing disruption of traditional media continues to wreak havoc on the marketing industry. The reach of traditional media has diminished in the wake of the ongoing explosion of online channels and with it, the emergence of literally millions of professional and amateur micro-publishers, thus splintering people’s attention into a thousand different directions. At the same time,