Welcome to Digital Citizen’s blog – PR WARRIOR:  On the Frontline of the Communications Revolution.  PR Warrior is one of Australia’s longest-running and most popular marketing blogs.  Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing, thought leadership and personal branding. 

“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY

The 4 types of content thought leaders need to be aware of

If you’re going to make an impact as a thought leader, you’re going to need to create original content that informs, educates and empowers readers (or viewers or listeners if you produce videos or podcasts). In this episode of Reputation Revolution, I outline the four different types of content thought leaders need to be aware

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Public speaking advice for aspiring thought leaders with Yvonne Adele

EPISODE 11 OF THE REPUTATION REVOLUTION PODCAST Public speaking fills many professional people with dread but if you can overcome your fear of standing on a stage and presenting to an audience, it can be one of the most powerful means of communication a thought leader has in their PR and marketing kit bag (not to mention

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What does the media look for in an expert commentator?

  Having expertise around a particular subject or topic is one thing, but being able drive intelligent conversation around your knowledge is what the media is looking for in an expert commentator, says Nic Hayes (pictured below) from Media Stable, an online directory that connects the media with quality talent and expert opinions. “You’ve got to be

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How to pitch your story to the media (like the pros)

Traditional media outlets – radio, TV, newspapers and magazines (and their online offshoots) – are often seen in several different lights by the business world. On the one hand journalists, broadcast producers and interviewers are seen as untouchable, largely hidden away and inaccessible to anyone from outside the media itself, or the PR, advertising and celebrity

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Power to the people: Aussies are more engaged in online protests than ever (SURVEY)

One in 10 internet users in Australia are protesting online via change.org making us the second highest number of users of the website, per capita, globally. A survey of change.org’s two million users shows that Australians are more engaged than ever when it comes to online activism around political and consumer issues. But is the public being heard?  Are these

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Taking things up a notch on LinkedIn with Des Walsh

EPISODE 8 OF THE REPUTATION REVOLUTION PODCAST Queensland-based social media author, speaker and business coach Des Walsh is my special guest this week on the Reputation Revolution podcast. Des helps business owners, executives and freelance professionals get the edge in the new environment of social business. He has been in business for over 20 years and will shortly

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Building your thought leadership brand

In this episode of the Reputation Revolution podcast we look at what’s involved in building your thought leadership brand: From defining your story and developing your key messages and evidence-based ‘proof-points’ through to selecting and activating your communication channels. We also examine your ‘Spheres of Conversation’: What discussions do you want to start, or be

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Deconstructing thought leadership with Craig Badings

EPISODE 6 OF THE REPUTATION REVOLUTION PODCAST This week  I chat with Craig Badings, a thought leader who specialises in thought leadership (yes folks, that’s a lot of thought leadership!). Craig  is a corporate communications specialist who believes strongly in the strategic competitive advantage that comes with being a thought leader. We start off riffing on the

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Why thought leaders need a ‘home base’ for their content

EPISODE 5 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast we focus on why it’s important for aspiring leaders to establish an online content hub or ‘home base’ for their personal brand. In other words, a blog. Topics covered include: which blogging platform you should consider using; quality versus quantity, and how

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How Bluewire Media creates web marketing that works, with Adam Franklin

The world of marketing is changing at a fast rate of knots. That much we are all very aware of. Content is increasingly playing a crucial role in attracting the public to your company’s virtual door; social media is becoming important in humanising a corporate entity and making it more friendly, accessible and responsive to

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How Ross Clennett leverages the power of blogging, Twitter and LinkedIn to flourish in a business-to-business niche

EPISODE 4 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast, Trevor Young chats with Ross Clennett (above) – an Australian-based speaker/trainer/writer/coach known as the ‘Recruiter’s Recruitment Expert’. Ten years ago Ross was leading a team within a medium-sized recruitment agency; his career had flat-lined and he was experiencing something of a “mid-life crisis” at

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