Welcome to Digital Citizen’s blog – PR WARRIOR:  On the Frontline of the Communications Revolution.  PR Warrior is one of Australia’s longest-running and most popular marketing blogs.  Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing, thought leadership and personal branding. 

“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY

Deconstructing thought leadership with Craig Badings

EPISODE 6 OF THE REPUTATION REVOLUTION PODCAST This week  I chat with Craig Badings, a thought leader who specialises in thought leadership (yes folks, that’s a lot of thought leadership!). Craig  is a corporate communications specialist who believes strongly in the strategic competitive advantage that comes with being a thought leader. We start off riffing on the

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Why thought leaders need a ‘home base’ for their content

EPISODE 5 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast we focus on why it’s important for aspiring leaders to establish an online content hub or ‘home base’ for their personal brand. In other words, a blog. Topics covered include: which blogging platform you should consider using; quality versus quantity, and how

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How Bluewire Media creates web marketing that works, with Adam Franklin

The world of marketing is changing at a fast rate of knots. That much we are all very aware of. Content is increasingly playing a crucial role in attracting the public to your company’s virtual door; social media is becoming important in humanising a corporate entity and making it more friendly, accessible and responsive to

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How Ross Clennett leverages the power of blogging, Twitter and LinkedIn to flourish in a business-to-business niche

EPISODE 4 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast, Trevor Young chats with Ross Clennett (above) – an Australian-based speaker/trainer/writer/coach known as the ‘Recruiter’s Recruitment Expert’. Ten years ago Ross was leading a team within a medium-sized recruitment agency; his career had flat-lined and he was experiencing something of a “mid-life crisis” at

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Developing a platform from which to build your profile and authority

EPISODE 3 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast, we talk about a really important aspect you need to be across if you’re going to build your profile as an authority in your industry, profession, discipline or niche. If you want to become a thought leader, you are going to need

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Leading the way with passion, purpose and strategic intent, with Dionne Kasian-Lew

EPISODE 2 OF THE REPUTATION REVOLUTION PODCAST When Melbourne-based corporate communications and social media expert Dionne Kasian-Lew ran the communications department at the high-profile government authority VicRoads, she was on-call 24/7. To say the role operated within an issues-rich ‘pressure cooker’ environment is an understatement. THINK: 3000 employees responsible for 52,000 kilometres of road and 3500 bridges, plus tunnels,

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Announcing ‘REPUTATION REVOLUTION’ – my new podcast and LinkedIn Group

EPISODE 1 OF THE REPUTATION REVOLUTION PODCAST. It’s been a somewhat busy week in the world of the PR Warrior! Firstly, I launched my first LinkedIn Group called ‘Reputation Revolution’, established specifically for business professionals, entrepreneurs, change agents and subject matter experts interested in discussing topics and themes associated with personal branding and becoming a thought leader

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Four ways to boost your professional profile and reputation

There are myriad ways in which professional people can demonstrate thought leadership and in doing so, boost their profile and reputation within the industry or marketplace in which they operate. The emergence of the social web can help immeasurably, but age-old techniques such as storytelling and face-to-face engagement are also powerful tools in the thought

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WRAP-UP: What caught the Warrior’s eye this week (w/c April 14)

It’s been a bit of a jumble of stuff this week leading up to Easter, a real mixed bag of cool stuff, from social media-themed comedy, the launch of a major content marketing play by one of Australia’s ‘Big Four’ banks, and a brilliant and relevant article by author and blogger, Mark Schaefer. Okay …

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Twitter rolls out new-look profile page

Twitter has just announced it will be rolling out a new-look design for its web-based profile pages. According to the Twitter blog, the new web profile allows Twitter account holders to use a larger profile photo, customise their header, show off their best Tweets, among other things. Here are the main features according to Twitter: Best

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