Welcome to Digital Citizen’s blog – PR WARRIOR:  On the Frontline of the Communications Revolution.  PR Warrior is one of Australia’s longest-running and most popular marketing blogs.  Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing, thought leadership and personal branding. 

“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY

It’s terrific to see that social media is still SOCIAL!

I’m an unabashed social media purist.  Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. And while I still love social media, it’s certainly not as pure and authentic as it used to be, not with the proliferation of one-way brand marketers, spammers, get-rich-quick merchants,

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What is PR?

What the heck is PR? I bet if you asked 20 people in the street what PR is, you’ll get 20 different answers. Actually, no, scratch that. You’d probably get variations of the one answer that goes something like this: “PR is about getting your name in the press.” Not true, and it’s why so

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What happens when we look at content marketing through a PR lens

All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness. ENHANCED personal or organisational reputation. GROWING influence and authority in the marketplace. HEIGHTENED advocacy

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124 Get back an hour in every day with Les ‘Timelord’ Watson

Building one’s visibility and influence in today’s reputation economy takes time and effort. As if we’re not busy enough with day-to-day demands of our job, we need to factor in creating content, interacting with people on social media, preparing for and delivering speeches et al. In short, the demands on our time have never been

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We’re not listening. We do not care.

  We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are Australia’s top {INSERT SECTOR HERE} business. We are the Australia’s leading {INSERT SECTOR} company. We are renowned experts in {INSERT SECTOR}. Sure!

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123 LinkedIn marketing for thought leaders with Lucy Bingle

Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing expert. She is passionate about helping companies succeed in amplifying their brand, reaching their target audience and growing their business. In this interview with Trevor Young, Lucy walks us through what’s required to succeed in using LinkedIn to market your brand and your

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Give your content the edge: Over-index on humanity!

When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories. It could be your story on how you’ve got to where you are today and the

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121 The importance of having a strong voice with Anne Miles

Business coach and marketing consultant, Anne Miles, is a big believer in taking a stance on issues that affect the industry in which she operates. Anne is the founder of International Creative Services, an Australian production house for marketing and advertising. She regularly publishes thought-provoking articles on a range of topics relevant to her industry, including

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120 Owning a space that is yours with Mark Masters, You Are The Media

Mark Masters owns a UK-based content marketing agency, has published a book, produces a podcast, delivers a popular weekly e-newsletter, speaks at major industry conferences, runs regular networking and educational events, and now has a content marketing conference to his name featuring key players from the global content marketing scene. How has he done this?

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