Welcome to Digital Citizen’s blog – PR WARRIOR:  On the Frontline of the Communications Revolution.  PR Warrior is one of Australia’s longest-running and most popular marketing blogs.  Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing, thought leadership and personal branding. 

“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY

121 The importance of having a strong voice with Anne Miles

Business coach and marketing consultant, Anne Miles, is a big believer in taking a stance on issues that affect the industry in which she operates. Anne is the founder of International Creative Services, an Australian production house for marketing and advertising. She regularly publishes thought-provoking articles on a range of topics relevant to her industry, including

Read More »

120 Owning a space that is yours with Mark Masters, You Are The Media

Mark Masters owns a UK-based content marketing agency, has published a book, produces a podcast, delivers a popular weekly e-newsletter, speaks at major industry conferences, runs regular networking and educational events, and now has a content marketing conference to his name featuring key players from the global content marketing scene. How has he done this?

Read More »

119 Building global influence with Adam Jacoby, Founder of MiVote

Several years back Adam Jacoby called upon his considerable experience as a seasoned entrepreneur to kick-start the democratic movement that is MiVote. As founder and chief steward of MiVote, Adam is responsible for spearheading positive word-of-mouth for the movement and articulating the concept via social media, traditional media and the stage. In this open and

Read More »

How content marketing for PR can build public influence

The Cambridge dictionary defines ‘influence’ as the power to have an effect on people. Let’s face it, we’re all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal of selling more products and services. Cause-based nonprofits want to influence public opinion (and sometimes, a

Read More »

How to tap into the power of social reporting for your business

We are loving the concept of ‘social reporting’ here at Digital Citizen. Social reporting is where a brand engages someone to create content in real-time, that tells their brand story in different and interesting ways. For example, they might: live-stream from a company event, tweet a public announcement by the CEO, interview an internal expert

Read More »

IT’S BACK! Reputation Revolution podcast has been relaunched

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark! In the latest episode (# 118), I explain why

Read More »

118 Podcast relaunch with Trevor Young aka ‘The PR Warrior’

  ‘The PR Warrior’ Trevor Young is back with the first new episode in * cough, cough * two years! In this brief episode, Trevor explains why he took a ‘gap year’ from the podcast, and updates us on what to expect in coming episodes, including details of the guests appearing on the next three

Read More »

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. According to the report, more than half of Australia’s small (51%) and medium

Read More »

3 ways journalists can help brands get the edge in their content efforts

As content marketing heats up and brands jostle mercilessly for people’s attention along with media outlets and individual content creators, the winners will be those that … CREATE relevant content specifically for defined audiences; TELL genuinely authentic stories that strike an emotional chord with people; PRESENT their content in a professional way that suggests quality without necessarily being too slick

Read More »

The power of owned media (and why you should be taking content-first communications seriously)

The ‘owned media’ opportunity is real, but are you truly taking advantage of it? The ubiquity of social and publishing technologies means that any business, government agency, nonprofit organisation or individual can in effect become their own media channel by producing meaningful content that resonates with a desired target audience community. Here at Digital Citizen, we are ‘all in’ on taking a genuine

Read More »
Scroll to Top