Publishing original content online can be a great way to humanise your organisation, or in the case of individuals, making your personal brand feel more accessible to the public. This is a critical aspect of building trust and reputation in today’s digital-first world. Of the many publishing mediums available to us, video is perhaps the most effective
Welcome to Digital Citizen’s blog – PR WARRIOR: On the Frontline of the Communications Revolution. PR Warrior is one of Australia’s longest-running and most popular marketing blogs. Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing and personal branding.
“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY
In this second episode of the new season of The PR Warrior Show, I chat with Dial M for Media‘s Danny Matthews about live video streaming and digital news content. Live streaming still has a long way to go. It obviously scares a lot of brands and business leaders who would prefer to produce videos
I recently chatted with Ticker TV’s Ahron Young about all things content marketing for PR and becoming your own media channel and telling your stories like a PR pro. Topics included building brand visibility, the importance of developing owned media assets, and the persistence required in building a culture of content in your business. ABOUT
The PR Warrior Show is back, and we’re kicking off this new season with a replay of the video broadcast of the launch of my new book, Content Marketing for PR. It’s mainly a question-and-answer session, first with the host Steve Vallas asking questions of my good self, and then members of the audience providing
The content you publish, distribute and amplify can have a significant impact on your brand’s visibility in the marketplace. But you need to be strategic about it. Just banging out stuff willy-nilly simply adds to the noise and helps no-one. Brands that get it right, as a rule, have earned their strong presence largely due
I’ve just published my second book. It’s called Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age (here is the official website if you’d like to know more). It’s a bit of a beast, much bigger and more comprehensive than my previous book, microDOMINATION. It took nearly two years
We know that podcasting is really coming into its own as a powerful way to communicate with your community: customers, influencers, stakeholders – whoever it is you’re trying to reach out to and deepen the level of connection with. Here are some quick statistics to remind us of the power of podcasting, and why it
Content marketing for PR is about becoming your own media channel so you can communicate directly with your target audiences and in doing so, influence the outcome you’re after. This can work in a number of ways: 1. DISCOVERABILITY Publishing original content can help you get discovered. Whether people find you via social media, through
Today’s marketplace is crowded, noisy, interactive, multi-channel. Standing out and resonating with your story and your message has never been more challenging. But if you’re an aspiring thought leader – a business or practice leader, a change agent, social entrepreneur or professional subject matter expert; if you have a passion to share ideas and insights with the world,
Bumper episode time folks! As we draw closer to the 150th episode of the Reputation Revolution podcast, we thought we’d take this opportunity to dig into the vaults and bring to you some fantastic guests from our first one hundred shows. This episode comes in three parts: PART 1 – Unleashing the power of purpose
One of the core planks of a content marketing for PR strategy is to understand the position you want your brand to occupy in the marketplace, relative to your goals and the competitive landscape. Key reason for this is to ensure that any content you produce reinforces such position. Anything else and you run the
It’s no secret video is changing the marketing ballgame. When anyone – businesses large and small, nonprofits or professional experts – can produce video online for free or very little money down, the opportunity to create impact using the medium is very real. But what does success look like when it comes to video content?