Welcome to Digital Citizen’s blog – PR WARRIOR:  On the Frontline of the Communications Revolution.  PR Warrior is one of Australia’s longest-running and most popular marketing blogs.  Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing, thought leadership and personal branding. 

“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY

Dissecting the state of content marketing in Australia

This week Andrés López-Varela, Matt Allison and I hosted a live Google Hangout with guests Carolyn Hyams, Peter Gearin and Branka Injac Misic to discuss the state of content marketing in Australia. Here is a video recording of the stream (below) – it’s about half an hour long but if you’re interested in content marketing

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How to gather insights for your content marketing for PR program

Any time you embark on a content marketing for PR plan, it’s advisable to start watching and listening to what’s going on in and around your virtual world. Not just a cursory scan of the interwebs: I’m talking full immersion and discovery. The goal here is to arm yourself with information about what your company or organisation

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How to develop a narrative for your business

Businesses and organisations today need a consistent narrative – that is, the story you want to tell the world. I call it your ‘panorama’. I explain more in the quick video.  VIDEO TRANSCRIPT: What is your panorama? This is the unbroken view of your brand story. To me, every business, every nonprofit organisation, you need

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140 The thought leader advantage with Trevor Young

‘Thought leadership’ can be quite a nebulous concept. Simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader in your industry, profession, discipline or community. To become a thought leader today, you don’t need to rely on the gatekeepers e.g. the media,

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Recognition & reputation

In order to thrive and prosper in today’s connection economy, companies, nonprofit organisations, government agencies and personal brand-based businesses need to establish, build, enhance and safeguard a reputation that’s both recognised and respected. They also need to have a trusted brand that stands out amongst the informational clutter. A strong reputation will enhance purchase consideration,

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139: Commercialising your personal brand with Mary Henderson

Mary Henderson is a personal branding specialist based in Melbourne, Australia. She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem. In this wide-ranging chat with my good self, Mary touches on: Building a personal brand that can be

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What’s your ‘one kick’?

So many lessons for business professionals in this one Bruce Lee quote: “I fear not the man who has practised 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” In terms of social media and content marketing, there’s a tendency for some people, when starting out, to be on

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138 From employee to entrepreneur with Steve Glaveski

Technology is enabling more and more thought leaders to turn their knowledge, expertise, ideas and insights into bona fide businesses.  Often times they’re making the jump from the corporate cubicle into full-blown entrepreneurship. And it can be scary! In this episode, I chat with Steve Glaveski who is the author of the newly-released book, Employee to

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LinkedIn Live is coming: what does it mean for your business?

We welcome the news that LinkedIn is finally onboard the video live-streaming train. The announcement yesterday of its new live-streaming service – LinkedIn Live – immediately got me thinking of the raft of opportunities it will provide businesses large and small, nonprofit organisations, professional experts and thought leaders, once it gets going. But first, a

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137 The curious world of Matt Desmier: assets, people and networks

Matt Desmier describes himself as a “branding chap”, “competent conference and event speaker”, “connector of dots” and “consummate networker”.  Many moons ago Matt trained as a designer, spending five years at one of the world’s best specialist art schools where he learned how to be curious. It was this curiosity that has informed every aspect

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How owned media can help protect your brand when a crisis hits

In the video below I explain how building a strong owned media foundation can help your brand during a crisis.  TRANSCRIPT: Having a strong owned media presence and having built an audience over a period of time can really play into your hands if your brand takes a reputation hit and something happens and you’re

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