Welcome to Digital Citizen’s blog – PR WARRIOR:  On the Frontline of the Communications Revolution.  PR Warrior is one of Australia’s longest-running and most popular marketing blogs.  Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing, thought leadership and personal branding. 

“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY

LinkedIn Live is coming: what does it mean for your business?

We welcome the news that LinkedIn is finally onboard the video live-streaming train. The announcement yesterday of its new live-streaming service – LinkedIn Live – immediately got me thinking of the raft of opportunities it will provide businesses large and small, nonprofit organisations, professional experts and thought leaders, once it gets going. But first, a

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How owned media can help protect your brand when a crisis hits

In the video below I explain how building a strong owned media foundation can help your brand during a crisis.  TRANSCRIPT: Having a strong owned media presence and having built an audience over a period of time can really play into your hands if your brand takes a reputation hit and something happens and you’re

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Building a base of authentic communications for your brand

In the video below I explain the concept of my marketing communications pyramid.  TRANSCRIPT: Okay, this is how it works, and you don’t have to agree with me, this is just the way I think about things. I don’t care what size brand you are really, you’ve got all of these types of ways to

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132 Mastering your message with speaking and media trainer, Kim Skubris

Kim Skubris has been a broadcast news journalist, mostly with the Seven Network in Australia, for 25 years. During that time, she has reported on some of the country’s biggest stories, including Schapelle Corby and Daniel Morcombe, and covered numerous natural disasters locally and internationally. Today, in addition to being a journalist, Kim is a speaker,

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Painting a statistical picture of social media (infographic)

As 2018 starts to wind down, what does the social media landscape look like from a statistical perspective? Social media monitoring service Awario has compiled the infographic below a range of credible sources. ‎There are some big numbers involved. Let’s unpack some of the things that jump out: There are 3.2 billion social media users

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131 Tips & ideas on blogging, podcasting, Facebook, LinkedIn and media relations

This week on Reputation Revolution we dig into the vault to bring you an information-packed compilation of previous guests discussing topics such as blogging, podcasting, Facebook, LinkedIn and media relations. Today, we have numerous communication channels at our disposal. Which ones should we be using, and why? Darren Rowse, Donna Papacosta, David M. Hobson, Simon

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Content Marketing for PR: Reframing the way we think about video

The advent of content marketing has forced us all to rethink how we connect and communicate with the people who matter most to the success of our business, cause or issue. Likewise, within the broader realm of content marketing, with video fast becoming a favoured medium through which to tell our stories and build credibility

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130 Future-proofing your personal brand with Scarlett Vespa

Your brand is your strength, says Sydney-based ‘Human Brand Futurist’, Scarlett Vespa. Scarlett, or ‘Mrs V’ as she’s known, is a speaker and presenter who helps executives, leaders and entrepreneurs build the best version of themselves. Scarlett believes our own humanity is the key to a successful tomorrow and sustainable future. Finding your brand is finding the

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