The content you publish, distribute and amplify can have a significant impact on your brand’s visibility in the marketplace. But you need to be strategic about it. Just banging out stuff willy-nilly simply adds to the noise and helps no-one. Brands that get it right, as a rule, have earned their strong presence largely due
Welcome to Digital Citizen’s blog – PR WARRIOR: On the Frontline of the Communications Revolution. PR Warrior is one of Australia’s longest-running and most popular marketing blogs. Established in 2007, PR Warrior is a dynamic online hub for all things PR, social media, content marketing and personal branding.
“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY
I’ve just published my second book. It’s called Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age (here is the official website if you’d like to know more). It’s a bit of a beast, much bigger and more comprehensive than my previous book, microDOMINATION. It took nearly two years
We know that podcasting is really coming into its own as a powerful way to communicate with your community: customers, influencers, stakeholders – whoever it is you’re trying to reach out to and deepen the level of connection with. Here are some quick statistics to remind us of the power of podcasting, and why it
Content marketing for PR is about becoming your own media channel so you can communicate directly with your target audiences and in doing so, influence the outcome you’re after. This can work in a number of ways: 1. DISCOVERABILITY Publishing original content can help you get discovered. Whether people find you via social media, through
Today’s marketplace is crowded, noisy, interactive, multi-channel. Standing out and resonating with your story and your message has never been more challenging. But if you’re an aspiring thought leader – a business or practice leader, a change agent, social entrepreneur or professional subject matter expert; if you have a passion to share ideas and insights with the world,
Bumper episode time folks! As we draw closer to the 150th episode of the Reputation Revolution podcast, we thought we’d take this opportunity to dig into the vaults and bring to you some fantastic guests from our first one hundred shows. This episode comes in three parts: PART 1 – Unleashing the power of purpose
One of the core planks of a content marketing for PR strategy is to understand the position you want your brand to occupy in the marketplace, relative to your goals and the competitive landscape. Key reason for this is to ensure that any content you produce reinforces such position. Anything else and you run the
It’s no secret video is changing the marketing ballgame. When anyone – businesses large and small, nonprofits or professional experts – can produce video online for free or very little money down, the opportunity to create impact using the medium is very real. But what does success look like when it comes to video content?
When planning your content marketing for PR program, try mixing up the types of content you produce. I explain more in this brief video. VIDEO TRANSCRIPT: In all likelihood, the content you create will fall into one of these buckets. Let’s call them buckets, all right, but one of these content types. First of all,
We are in the most dramatic human transformation the world has ever seen. We are currently transitioning from the industrial age to the social age, where technology is getting more advanced by the day, both augmenting and, in some cases, replacing humans. According to global credibility expert MITCHELL LEVY, this shift can either boost you and
Share your knowledge, increase your impact and influence by writing and publishing your own business book. Writing and publishing a book is a goal for many aspiring thought leaders, but it requires plenty of planning to ensure you get the most value from your efforts. In this ‘from the vault’ episode, I chat with Jaqui Lane,
VIDEO TRANSCRIPT: Trust or more importantly lack thereof, is a massive issue in this country. Now it’s not just businesses and business leaders. We don’t trust we hadn’t trust politicians, governments, ministers, we don’t trust media. We don’t even trust nonprofits like we used to. And it’s not just me saying that. That’s the Edelman