Video content

How use video to make your brand more relatable to clients and customers

Publishing original content online can be a great way to humanise your organisation, or in the case of individuals, making your personal brand feel more accessible to the public. This is a critical aspect of building trust and reputation in today’s digital-first world. Of the many publishing mediums available to us, video is perhaps the most effective …

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Talking video live streaming and digital news content with Danny Matthews, Dial M for Media

In this second episode of the new season of The PR Warrior Show, I chat with Dial M for Media‘s Danny Matthews about live video streaming and digital news content. Live streaming still has a long way to go. It obviously scares a lot of brands and business leaders who would prefer to produce videos …

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3 businesses that are killing it with their video content

It’s no secret video is changing the marketing ballgame. When anyone – businesses large and small, nonprofits or professional experts – can produce video online for free or very little money down, the opportunity to create impact using the medium is very real. But what does success look like when it comes to video content? …

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