Trust and reputation

How PR can play a deeper role in your business

A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate more effectively in other areas. Take sales and marketing, for example. If people need to be educated about your product, service or cause before they are willing to commit, PR can help pave the …

How PR can play a deeper role in your business Read More »

How to build trust in your business: Take people behind the scenes

VIDEO TRANSCRIPT: Trust or more importantly lack thereof, is a massive issue in this country. Now it’s not just businesses and business leaders. We don’t trust we hadn’t trust politicians, governments, ministers, we don’t trust media. We don’t even trust nonprofits like we used to. And it’s not just me saying that. That’s the Edelman …

How to build trust in your business: Take people behind the scenes Read More »

Why leaders need to be actively engaged on social channels

Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its employees are actually empowered to share the love via social channels, as well in offline forums (public events, with friends over …

Why leaders need to be actively engaged on social channels Read More »

How to tap into the power of social reporting for your business

We are loving the concept of ‘social reporting’ here at Digital Citizen. Social reporting is where a brand engages someone to create content in real-time, that tells their brand story in different and interesting ways. For example, they might: live-stream from a company event, tweet a public announcement by the CEO, interview an internal expert …

How to tap into the power of social reporting for your business Read More »

How to leverage the power of content to strategically build visibility for your business or personal brand

The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic about it. For inspiration, check out Lee Odden and the crew from Top Rank Marketing, software business Bamboo HR, and Mark Masters from the ID Group. …

How to leverage the power of content to strategically build visibility for your business or personal brand Read More »

Scroll to Top