Trust and reputation

2020 Trust Barometer: Ethics and competency, Groundhog Day and ‘trust Darwinism’

Ethical drivers are three times more important to company trust than competency, according to the newly-released 2020 Edelman Trust Barometer (Australia) research report. According to Edelman: For 20 years, the Edelman Trust Barometer has gauged trust by asking: “How much do you trust this institution to do what is right?” Taking account of the general …

2020 Trust Barometer: Ethics and competency, Groundhog Day and ‘trust Darwinism’ Read More »

How PR can play a deeper role in your business

A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate more effectively in other areas. Take sales and marketing, for example. If people need to be educated about your product, service or cause before they are willing to commit, PR can help pave the …

How PR can play a deeper role in your business Read More »

How to build trust in your business: Take people behind the scenes

VIDEO TRANSCRIPT: Trust or more importantly lack thereof, is a massive issue in this country. Now it’s not just businesses and business leaders. We don’t trust we hadn’t trust politicians, governments, ministers, we don’t trust media. We don’t even trust nonprofits like we used to. And it’s not just me saying that. That’s the Edelman …

How to build trust in your business: Take people behind the scenes Read More »

Why leaders need to be actively engaged on social channels

Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its employees are actually empowered to share the love via social channels, as well in offline forums (public events, with friends over …

Why leaders need to be actively engaged on social channels Read More »

How to tap into the power of social reporting for your business

We are loving the concept of ‘social reporting’ here at Digital Citizen. Social reporting is where a brand engages someone to create content in real-time, that tells their brand story in different and interesting ways. For example, they might: live-stream from a company event, tweet a public announcement by the CEO, interview an internal expert …

How to tap into the power of social reporting for your business Read More »

Scroll to Top