Thought leadership

How leadership content can help your brand stand out in a ‘sea of sameness’

Strap yourselves in folks, the wave of 2019 (marketing/PR,social media/content marketing/digital) trends ‘prediction’ articles have breached the front gate and continue to seep through our virtual front door. I used to devour such articles. But not so much today because it all gets a little … samey. I know I’m not the only one. Mark …

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IT’S BACK! Reputation Revolution podcast has been relaunched

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark! In the latest episode (# 118), I explain why …

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Content marketing for professional services firms & advice-based businesses

{VIDEO TRANSCRIPT} It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. But one type of business that I really think it works for is professional services firms and advice based businesses. Now, you could be a very big …

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The importance of strategy for social media and content marketing. Here’s an excellent case in point …

I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to ‘do stuff’.  But without purpose and strategic direction (locked back to your …

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The business of storytelling with Siobhan Doran, founder of Thread Publishing

Content can become the catalyst for deeper conversations within an organisation, says Siobhan Doran, former journalist and founder of Sydney’s Thread Publishing. Siobhan, who is also wears the hat of executive director of Conscious Capitalism Australia, says people whose role has traditionally been around the creation of content are today often being brought into deeper conversations around a …

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