Social media

Why behind-the-scenes content is important for your business: here are 6 examples of what this looks like

Using content to take people behind the scenes of your business is always a good idea because it helps build engagement and trust with your customers, clients and stakeholders. Why? Because we like dealing with real people, not faceless businesses and organizations. We do business with people, not logos. Featuring your people in content will …

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Why leaders need to be actively engaged on social channels

Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its employees are actually empowered to share the love via social channels, as well in offline forums (public events, with friends over …

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How to gather insights for your content marketing for PR program

Any time you embark on a content marketing for PR plan, it’s advisable to start watching and listening to what’s going on in and around your virtual world. Not just a cursory scan of the interwebs: I’m talking full immersion and discovery. The goal here is to arm yourself with information about what your company or organisation …

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LinkedIn Live is coming: what does it mean for your business?

We welcome the news that LinkedIn is finally onboard the video live-streaming train. The announcement yesterday of its new live-streaming service – LinkedIn Live – immediately got me thinking of the raft of opportunities it will provide businesses large and small, nonprofit organisations, professional experts and thought leaders, once it gets going. But first, a …

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