Social media

Painting a statistical picture of social media (infographic)

As 2018 starts to wind down, what does the social media landscape look like from a statistical perspective? Social media monitoring service Awario has compiled the infographic below a range of credible sources. ‎There are some big numbers involved. Let’s unpack some of the things that jump out: There are 3.2 billion social media users …

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Content Marketing for PR: Reframing the way we think about video

The advent of content marketing has forced us all to rethink how we connect and communicate with the people who matter most to the success of our business, cause or issue. Likewise, within the broader realm of content marketing, with video fast becoming a favoured medium through which to tell our stories and build credibility …

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127 How to win at Facebook advertising with Myles Harris

Myles Harris is my go-to-guy for everything Facebook advertising. He’s a data geek who loves nothing more than digging into the back-end of Facebook’s advertising platform to uncover what’s working and what’s not with his clients’ ads, and then optimising to get a desired result. In this episode, Myles and I dig in deep on …

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It’s terrific to see that social media is still SOCIAL!

I’m an unabashed social media purist.  Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. And while I still love social media, it’s certainly not as pure and authentic as it used to be, not with the proliferation of one-way brand marketers, spammers, get-rich-quick merchants, …

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Give your content the edge: Over-index on humanity!

When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories. It could be your story on how you’ve got to where you are today and the …

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