Reputation Revolution

139: Commercialising your personal brand with Mary Henderson

Mary Henderson is a personal branding specialist based in Melbourne, Australia. She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem. In this wide-ranging chat with my good self, Mary touches on: Building a personal brand that can be …

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The Business of Podcasting: How brands can include audio as part of their content marketing mix

The growth of podcasting shows no sign of slowing down as more and more people (producers and listeners) around the world catch on to the power of audio-on-demand content. It’s one thing for an enthusiastic individual to produce a podcast centred around a topic they’re passionately interested in, but it’s another entirely for companies and organisations to include audio as part …

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Becoming an influential ‘go-to resource’ in your chosen field

Ed Charles from digital marketing consultancy Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne’s ‘foodie’ scene. A former journalist turned magazine publisher (and later food blogger), Ed has over the past 10 years used blogging, Twitter, Facebook plus a strategic approach to content curation to grow his profile and circle of …

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How entrepreneur Valerie Khoo leverages the power of social media and content marketing to build her brand and her business

Valerie Khoo (pictured) is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt. She is a prolific content creator who has steadily built her public profile over a period of years by personally engaging with her online community not to mention adding value in the form of words (blog posts), audio (podcasting) …

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How Jeff Bullas built a global personal brand through blogging and social media

Jeff Bullas is a blogger, author, strategist and speaker who helps companies and executives optimise their online presence with digital and social media marketing. Jeff’s blog – JeffBullas.com – clocks up over four million page views a year; his Twitter following numbers over 276,000 and Forbes has listed him as a ‘Top 50 Social Media Power …

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