Public relations

How PR can play a deeper role in your business

A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate more effectively in other areas. Take sales and marketing, for example. If people need to be educated about your product, service or cause before they are willing to commit, PR can help pave the …

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How to use ‘Spheres of Conversation’ to position your brand in the marketplace

One of the core planks of a content marketing for PR strategy is to understand the position you want your brand to occupy in the marketplace, relative to your goals and the competitive landscape. Key reason for this is to ensure that any content you produce reinforces such position. Anything else and you run the …

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Recognition & reputation

In order to thrive and prosper in today’s connection economy, companies, nonprofit organisations, government agencies and personal brand-based businesses need to establish, build, enhance and safeguard a reputation that’s both recognised and respected. They also need to have a trusted brand that stands out amongst the informational clutter. A strong reputation will enhance purchase consideration, …

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How owned media can help protect your brand when a crisis hits

In the video below I explain how building a strong owned media foundation can help your brand during a crisis.  TRANSCRIPT: Having a strong owned media presence and having built an audience over a period of time can really play into your hands if your brand takes a reputation hit and something happens and you’re …

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Are we seeing a return to community? I hope so. Here is what it looks like in real life.

The early heady days of social media (circa 2009-2012) were characterised by a genuine sense of community. This was an era when social media truly was social, and activity on channels such as Twitter and Facebook often acted as a precursor to offline meetups and coffee catch-ups that in turn resulted in stronger connections and …

Are we seeing a return to community? I hope so. Here is what it looks like in real life. Read More »

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