Public relations

How owned media can help protect your brand when a crisis hits

In the video below I explain how building a strong owned media foundation can help your brand during a crisis.  TRANSCRIPT: Having a strong owned media presence and having built an audience over a period of time can really play into your hands if your brand takes a reputation hit and something happens and you’re …

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Are we seeing a return to community? I hope so. Here is what it looks like in real life.

The early heady days of social media (circa 2009-2012) were characterised by a genuine sense of community. This was an era when social media truly was social, and activity on channels such as Twitter and Facebook often acted as a precursor to offline meetups and coffee catch-ups that in turn resulted in stronger connections and …

Are we seeing a return to community? I hope so. Here is what it looks like in real life. Read More »

How leadership content can help your brand stand out in a ‘sea of sameness’

Strap yourselves in folks, the wave of 2019 (marketing/PR,social media/content marketing/digital) trends ‘prediction’ articles have breached the front gate and continue to seep through our virtual front door. I used to devour such articles. But not so much today because it all gets a little … samey. I know I’m not the only one. Mark …

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Content Marketing for PR: Reframing the way we think about video

The advent of content marketing has forced us all to rethink how we connect and communicate with the people who matter most to the success of our business, cause or issue. Likewise, within the broader realm of content marketing, with video fast becoming a favoured medium through which to tell our stories and build credibility …

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Andy Green explains the ‘Dublin Conversation’ and why we need to redefine and rejuvenate PR

Andy Green from Story Starts Here is the driving force behind the ‘Dublin Conversation’, a grassroots initiative focused on transforming how PR and communications can succeed in the 21st century. Andy chats to me (VIDEO BELOW) about how the practice of PR needs to evolve and change because, as he says, there has never been …

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