PR Warrior

Everything you need to know about social media and content marketing, you can learn from this pen, paper and ink company

  Many companies (large and small, ‘business-to-business’ and ‘business-to-consumer’) have latched on to content marketing, understanding fundamentally that publishing your own interesting and relevant original content can be a key differentiator between your brand and your competitors’. Many more are on social media, having opened accounts on numerous popular social networking platforms. Few, however, are …

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My year in review plus ‘three words’ (and a theme!) for 2014

It’s that time of the year when a heap of people whom I admire – Mitch Joel, Beth Kanter, Chris Brogan among others, including friends on Twitter – go public with three words designed to help guide and inspire them throughout the coming year. @trevoryoung got my three words as well… stories, relationships and hustle …

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CASE STUDY: What you can learn about social media and content marketing from a 200+ year old flour company

PART 1 – THE BACKGROUND Too often you hear from brands (large and small, but quizzically it generally comes from larger organisations) that they haven’t got much to say that’s interesting and therefore social media and content marketing would be a waste of time for them. Hmmm, really? You know, just when you think there …

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Best-selling author David Meerman Scott updates us on the new rules of marketing and PR

Despite the massive take-up of new media technologies over the past six to seven years, the basic strategies of marketing in an ever-evolving hyper-connected world have not changed.  That’s one of the big take-outs I got from this interview (below) I recorded with David Meerman Scott – author of the best-selling book ‘The New Rules of Marketing …

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microDOMINATION book officially launched at Social Media Club event

Panellists at the launch of microDOMINATION book – from left: Darren Rowse (caught Instagramming from the stage!), Valerie Khoo, Nicole Avery & yours truly on the microphone; photo by Yvonne Adele My book microDOMINATION was officially launched last night at an event held in conjunction with Social Media Club Melbourne. Great crowd, a trending tweetstream …

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