Podcasting

Five podcasting formats you can use to help build trust and authority for your brand

We know that podcasting is really coming into its own as a powerful way to communicate with your community: customers, influencers, stakeholders – whoever it is you’re trying to reach out to and deepen the level of connection with. Here are some quick statistics to remind us of the power of podcasting, and why it …

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IT’S BACK! Reputation Revolution podcast has been relaunched

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark! In the latest episode (# 118), I explain why …

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Content Marketing for PR: Growing an audience through podcasting

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. While the bulk of audio currently is long-form episodic podcasts people can access via their device of choice whenever and wherever they wish, there are a number of ways in …

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These 12 PR and marketing podcasts will get you revved up

I’m a podcast junkie. Have been for years and I continue to listen to at least one podcast a day, sometimes two. The podcasts I listen to span a range of categories of interest, although a large proportion focus on marketing and PR generally, and social media and content marketing specifically. Below I’ve listed a dozen podcasts …

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Five things I’ve learned after producing 100 episodes of the Reputation Revolution podcast

Some of you may or may not know that aside from blogging (and speaking and consulting and running workshops), I also moonlight as the host of my own podcast called REPUTATION REVOLUTION. The podcast is focused around the theme of DIY personal branding for aspiring thought leaders. If you’re a business leader or professional subject matter …

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