Personal branding

139: Commercialising your personal brand with Mary Henderson

Mary Henderson is a personal branding specialist based in Melbourne, Australia. She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem. In this wide-ranging chat with my good self, Mary touches on: Building a personal brand that can be …

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IT’S BACK! Reputation Revolution podcast has been relaunched

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark! In the latest episode (# 118), I explain why …

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The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write ‘social’ network, but it was anything but social. It seemed to me for many years that once someone donned a suit, …

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Filling the white space

At one point, our professional personal brands are surrounded by a lot of ‘white space’. Your personal brand is “what people say about you when you’re not in the room” – people’s collective experience of having come into contact with you over time and formed an opinion as a result. Early days there is probably …

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What shaving my head can teach you about content marketing for personal branding purposes

Once upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress. When I started getting …

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