Owned media

Three big lessons I’ve learned from 10 years’ blogging as PR Warrior

I recently notched up 10 years blogging under the PR Warrior handle.  I like to joke that if every year in social and digital is like a ‘dog year’ (i.e. equivalent of 7 years), then I’ve been at this social media and content marketing caper for 70 years! But seriously, blogging regularly since 2007 has allowed me to …

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How to build influence using content marketing for PR

The Cambridge dictionary defines ‘influence’ as the power to have an effect on people. Let’s face it, we’re all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal of selling more products and services. Cause-based nonprofits want to influence public opinion (and sometimes, a …

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CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country, operates dental and optical networks as well as provides …

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How Mark Masters harnesses the power of owned media to build a global personal brand

Author, speaker and content marketing agency owner – Mark Masters (pictured above, top right) – continues to carve out a global niche as a passionate advocate for building brands and businesses through the use of owned media. Mark, who runs The ID Group from the coastal town of Poole in southern England, is living proof of how …

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