Owned media

Give your content the edge: Over-index on humanity!

When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories. It could be your story on how you’ve got to where you are today and the …

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How to turn an event into several months’ worth of content for your business

It’s great to blog, create podcasts and publish videos to YouTube. But don’t forget the power of ‘old school’ physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker. Events such as these are in themselves content, and therefore have …

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The importance of developing a culture of content in your organisation

For an organisation to effectively become its own media channel, it’s important to (over time) start developing a culture of content internally. Creating content should not just be the responsibility of one team – everyone should have the chance to contribute ideas for stories that help build and reinforce an organisation’s external narrative. This is …

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Are you a corporate chest-beater?

One of the key tenets of content marketing is to put your audience first and create content that’s of interest and relevance to them.  This is well-established best practice that has been reinforced time and time again by genuine experts the world over. There is no shortage of case studies that demonstrate the benefits to …

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Online engagement is terrific, but don’t under-estimate the value of lurkers

A key metric used in today’s world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. It means that in a sea of noise, at least people are taking notice of your brand. Let’s face it, cutting through …

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