Owned media

Becoming your own media channel: the Ticker TV interview

I recently chatted with Ticker TV’s Ahron Young about all things content marketing for PR and becoming your own media channel and telling your stories like a PR pro. Topics included building brand visibility, the importance of developing owned media assets, and the persistence required in building a culture of content in your business. ABOUT …

Becoming your own media channel: the Ticker TV interview Read More »

How to gather insights for your content marketing for PR program

Any time you embark on a content marketing for PR plan, it’s advisable to start watching and listening to what’s going on in and around your virtual world. Not just a cursory scan of the interwebs: I’m talking full immersion and discovery. The goal here is to arm yourself with information about what your company or organisation …

How to gather insights for your content marketing for PR program Read More »

How to develop a narrative for your business

Businesses and organisations today need a consistent narrative – that is, the story you want to tell the world. I call it your ‘panorama’. I explain more in the quick video.  VIDEO TRANSCRIPT: What is your panorama? This is the unbroken view of your brand story. To me, every business, every nonprofit organisation, you need …

How to develop a narrative for your business Read More »

How owned media can help protect your brand when a crisis hits

In the video below I explain how building a strong owned media foundation can help your brand during a crisis.  TRANSCRIPT: Having a strong owned media presence and having built an audience over a period of time can really play into your hands if your brand takes a reputation hit and something happens and you’re …

How owned media can help protect your brand when a crisis hits Read More »

Building a base of authentic communications for your brand

In the video below I explain the concept of my marketing communications pyramid.  TRANSCRIPT: Okay, this is how it works, and you don’t have to agree with me, this is just the way I think about things. I don’t care what size brand you are really, you’ve got all of these types of ways to …

Building a base of authentic communications for your brand Read More »

Scroll to Top