Owned media

How to gather insights for your content marketing for PR program

Any time you embark on a content marketing for PR plan, it’s advisable to start watching and listening to what’s going on in and around your virtual world. Not just a cursory scan of the interwebs: I’m talking full immersion and discovery. The goal here is to arm yourself with information about what your company or organisation …

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How to develop a narrative for your business

Businesses and organisations today need a consistent narrative – that is, the story you want to tell the world. I call it your ‘panorama’. I explain more in the quick video.  VIDEO TRANSCRIPT: What is your panorama? This is the unbroken view of your brand story. To me, every business, every nonprofit organisation, you need …

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How owned media can help protect your brand when a crisis hits

In the video below I explain how building a strong owned media foundation can help your brand during a crisis.  TRANSCRIPT: Having a strong owned media presence and having built an audience over a period of time can really play into your hands if your brand takes a reputation hit and something happens and you’re …

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Building a base of authentic communications for your brand

In the video below I explain the concept of my marketing communications pyramid.  TRANSCRIPT: Okay, this is how it works, and you don’t have to agree with me, this is just the way I think about things. I don’t care what size brand you are really, you’ve got all of these types of ways to …

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We’re not listening. We do not care.

  We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are Australia’s top {INSERT SECTOR HERE} business. We are the Australia’s leading {INSERT SECTOR} company. We are renowned experts in {INSERT SECTOR}. Sure! …

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