Media relations

How to make your advertising and promotional campaigns work harder

The ongoing disruption of traditional media continues to wreak havoc on the marketing industry. The reach of traditional media has diminished in the wake of the ongoing explosion of online channels and with it, the emergence of literally millions of professional and amateur micro-publishers, thus splintering people’s attention into a thousand different directions. At the same time, …

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Content marketing for PR: How owned media can lead to third-party editorial exposure

Once upon a time Fairfax Media published this article – GP rebate: What I do for the $37.05 that no one wants to pay – by Sydney general medical practitioner, Dr Elizabeth Oliver. It was published by The Age online as well as its sister publication SMH.com.au, but originally started life as a post (What I do for thirty seven dollars …

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Insider tips for getting media exposure for your brand, cause or issue

The rise and rise of social media and online publishing platforms such as blogging and podcasting has spawned millions of micro media channels around the world and in doing so has greatly diminished the power and influence traditional media outlets once enjoyed. Concurrently, the media has had to endure the fiscal hardship that comes with shrinking audiences, and …

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Online corporate newsrooms are not up to scratch, according to journalists

Online corporate newsrooms – or online press offices or brand newsrooms as they’re also known – provide companies and organisations with a terrific opportunity to publish easy-to-find, up-to-date information that will help journalists do their job more effectively and accurately (with the upshot hopefully being positive editorial exposure for your brand). But what should be de rigueur for brands – …

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CONTENT-DRIVEN SOCIAL PR: Building a rock-solid marketing communications base for your business, nonprofit or personal brand

  This blog post is 25+ years in the making. Think of it as my ‘flag in the ground’. It’s the culmination of a quarter of a century spent in the trenches of marketing communications, specifically public relations, sponsorship and events, but with a focus over the past eight years on social media and content marketing. It’s …

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