Marketing Communications

Building a base of authentic communications for your brand

In the video below I explain the concept of my marketing communications pyramid.  TRANSCRIPT: Okay, this is how it works, and you don’t have to agree with me, this is just the way I think about things. I don’t care what size brand you are really, you’ve got all of these types of ways to …

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These 10 PR and marketing books will get you revved up for a huge 2018

I’ve read some terrific books this year, many of which skew towards PR, marketing and communications. Here are a few that got my attention. As an aside, most of these books are hard copy versions. I don’t know about you, but while I still buy digital books for Kindle, this year I’ve really swung back to having a physical …

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When it comes to reaching and engaging with consumers, are our expectations too high?

This question is for the PR and communications folks. The marketing people. The entrepreneurs and business owners.  When it comes to reaching people with our message, are we still partying like it’s 1999? Do we honestly think we can reach the same number of people we did two years ago? Five years ago? Are we overly …

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257 PR, social media and content marketing predictions for 2016 (plus a ‘best practice’ Blab!)

This week I had the pleasure of being part of David Bain‘s marathon Blab session: Digital Marketing Predictions for 2016 from 54 Different Experts. David, who runs the excellent Digital Marketing Radio (“Weekly interviews with online marketing gurus.”), assembled 54 experts from across the globe who one after the after riffed on their 2016 predictions for all things digital, …

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Marketing communications today is a ‘game of inches’

I love this scene from the American football film Any Given Sunday, in which Al Pacino‘s character – a wily American football coach – revs up his team at half-time. Throughout the speech, Pacino’s Tony D’Amato constantly refers to the need for his players to grind out the game “inch-by-inch”. It’s a “game of inches” he …

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