Influencer relations

CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country, operates dental and optical networks as well as provides …

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Influencer marketing continues to throw up challenges for marketers (research)

Influencer marketing continues to gather momentum as brands simultaneously try to (a) combat consumer apathy towards paid-for advertising, and (b) take advantage of the rise and rise of content-driven micro-influencers in the marketplace. While there are definite nuances within the influencer arena – I wrote about this recently (Influencer marketing versus influencer relations – which one is best for …

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How to build a business using social media and content marketing with Carolyn Hyams, Firebrand Talent

  This is the story of a startup Australian recruitment company and how it built its brand and its business using a combination of social media communications, content marketing and influencer relations, or if you prefer: Owned, earned and social media. The company is Firebrand Talent. Carolyn Hyams is the Australian Digital Marketing Director for Firebrand Talent as …

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Influencer marketing versus influencer relations – which one is best for your business?

For a number of reasons, influencer marketing has taken on bona fide buzz phrase status in recent times. This feels a bit weird to me because the whole notion of getting so-called influencers to help market your brand has been alive and well for, well, seemingly forever! Maybe it feels familiar because dealing with influencers has always a PR thing and so it’s …

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