Content marketing

Becoming your own media channel: the Ticker TV interview

I recently chatted with Ticker TV’s Ahron Young about all things content marketing for PR and becoming your own media channel and telling your stories like a PR pro. Topics included building brand visibility, the importance of developing owned media assets, and the persistence required in building a culture of content in your business. ABOUT …

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New season of The PR Warrior Show | Launch of ‘Content Marketing for PR’ book

The PR Warrior Show is back, and we’re kicking off this new season with a replay of the video broadcast of the launch of my new book, Content Marketing for PR. It’s mainly a question-and-answer session, first with the host Steve Vallas asking questions of my good self, and then members of the audience providing …

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Building strategic visibility using a content-first approach to PR

The content you publish, distribute and amplify can have a significant impact on your brand’s visibility in the marketplace. But you need to be strategic about it. Just banging out stuff willy-nilly simply adds to the noise and helps no-one. Brands that get it right, as a rule, have earned their strong presence largely due …

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Three reasons why I wrote my book ‘Content Marketing for PR’

I’ve just published my second book. It’s called Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age (here is the official website if you’d like to know more). It’s a bit of a beast, much bigger and more comprehensive than my previous book, microDOMINATION. It took nearly two years …

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Five podcasting formats you can use to help build trust and authority for your brand

We know that podcasting is really coming into its own as a powerful way to communicate with your community: customers, influencers, stakeholders – whoever it is you’re trying to reach out to and deepen the level of connection with. Here are some quick statistics to remind us of the power of podcasting, and why it …

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