Content marketing

3 businesses that are killing it with their video content

It’s no secret video is changing the marketing ballgame. When anyone – businesses large and small, nonprofits or professional experts – can produce video online for free or very little money down, the opportunity to create impact using the medium is very real. But what does success look like when it comes to video content? …

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The content factory that fuels your PR efforts

When planning your content marketing for PR program, try mixing up the types of content you produce. I explain more in this brief video. VIDEO TRANSCRIPT: In all likelihood, the content you create will fall into one of these buckets. Let’s call them buckets, all right, but one of these content types. First of all, …

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Dissecting the state of content marketing in Australia

This week Andrés López-Varela, Matt Allison and I hosted a live Google Hangout with guests Carolyn Hyams, Peter Gearin and Branka Injac Misic to discuss the state of content marketing in Australia. Here is a video recording of the stream (below) – it’s about half an hour long but if you’re interested in content marketing …

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How to gather insights for your content marketing for PR program

Any time you embark on a content marketing for PR plan, it’s advisable to start watching and listening to what’s going on in and around your virtual world. Not just a cursory scan of the interwebs: I’m talking full immersion and discovery. The goal here is to arm yourself with information about what your company or organisation …

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How to develop a narrative for your business

Businesses and organisations today need a consistent narrative – that is, the story you want to tell the world. I call it your ‘panorama’. I explain more in the quick video.  VIDEO TRANSCRIPT: What is your panorama? This is the unbroken view of your brand story. To me, every business, every nonprofit organisation, you need …

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