Content marketing

Breaking down the myths about PR and content marketing

In this chat with Adam Fraser, host of the EY podcast Let’s Talk Marketing, we discuss the complexities of content and why businesses should look at approaching content marketing from a strategic PR perspective. We’ve never had more opportunity to market our brand, but that brings with it a degree of noise and information overload …

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CASE STUDY: How this CEO dances his way to social media success

  What is it with CEOs and business leaders and their aversion to being out loud and proud on social media? I don’t get it! I read two interesting stats in Forbes this week: 82% of buyers are more willing to place trust in a company when the C-suite is active on social media if …

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Available for free download: New ebook CONTENT & REPUTATION

I’ve just launched a mini-ebook and it’s free to download (no email required) – here’s the direct download link. The ebook is called CONTENT & REPUTATION: How to use content to boost the 5 ‘VITAL’ pillars of your business or personal brand. Here’s the spiel: Are you struggling to cut through the noise and convey …

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How PR can play a deeper role in your business

A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate more effectively in other areas. Take sales and marketing, for example. If people need to be educated about your product, service or cause before they are willing to commit, PR can help pave the …

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How to use content marketing for PR: the ‘Digital Download’ podcast interview

I recently jammed with the UK’s Paul Sutton on his excellent podcast, Digital Download. Digital Download is one my favourite podcasts and I recommend it to anyone who works in PR and digital comms. Paul ‘gets’ the digital space and is happy to dig in deep with his guests on relevant topics and issues. Key …

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