content marketing for PR

Breaking down the myths about PR and content marketing

In this chat with Adam Fraser, host of the EY podcast Let’s Talk Marketing, we discuss the complexities of content and why businesses should look at approaching content marketing from a strategic PR perspective. We’ve never had more opportunity to market our brand, but that brings with it a degree of noise and information overload …

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Available for free download: New ebook CONTENT & REPUTATION

I’ve just launched a mini-ebook and it’s free to download (no email required) – here’s the direct download link. The ebook is called CONTENT & REPUTATION: How to use content to boost the 5 ‘VITAL’ pillars of your business or personal brand. Here’s the spiel: Are you struggling to cut through the noise and convey …

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Why behind-the-scenes content is important for your business: here are 6 examples of what this looks like

Using content to take people behind the scenes of your business is always a good idea because it helps build engagement and trust with your customers, clients and stakeholders. Why? Because we like dealing with real people, not faceless businesses and organizations. We do business with people, not logos. Featuring your people in content will …

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How to use content marketing for PR: the ‘Digital Download’ podcast interview

I recently jammed with the UK’s Paul Sutton on his excellent podcast, Digital Download. Digital Download is one my favourite podcasts and I recommend it to anyone who works in PR and digital comms. Paul ‘gets’ the digital space and is happy to dig in deep with his guests on relevant topics and issues. Key …

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How to use video to make your brand more relatable to clients and customers

Publishing original content online can be a great way to humanise your organisation, or in the case of individuals, making your personal brand feel more accessible to the public. This is a critical aspect of building trust and reputation in today’s digital-first world. Of the many publishing mediums available to us, video is perhaps the most effective …

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