content marketing for PR

How to use content marketing for PR: the ‘Digital Download’ podcast interview

I recently jammed with the UK’s Paul Sutton on his excellent podcast, Digital Download. Digital Download is one my favourite podcasts and I recommend it to anyone who works in PR and digital comms. Paul ‘gets’ the digital space and is happy to dig in deep with his guests on relevant topics and issues. Key …

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How use video to make your brand more relatable to clients and customers

Publishing original content online can be a great way to humanise your organisation, or in the case of individuals, making your personal brand feel more accessible to the public. This is a critical aspect of building trust and reputation in today’s digital-first world. Of the many publishing mediums available to us, video is perhaps the most effective …

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Talking video live streaming and digital news content with Danny Matthews, Dial M for Media

In this second episode of the new season of The PR Warrior Show, I chat with Dial M for Media‘s Danny Matthews about live video streaming and digital news content. Live streaming still has a long way to go. It obviously scares a lot of brands and business leaders who would prefer to produce videos …

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Becoming your own media channel: the Ticker TV interview

I recently chatted with Ticker TV’s Ahron Young about all things content marketing for PR and becoming your own media channel and telling your stories like a PR pro. Topics included building brand visibility, the importance of developing owned media assets, and the persistence required in building a culture of content in your business. ABOUT …

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New season of The PR Warrior Show | Launch of ‘Content Marketing for PR’ book

The PR Warrior Show is back, and we’re kicking off this new season with a replay of the video broadcast of the launch of my new book, Content Marketing for PR. It’s mainly a question-and-answer session, first with the host Steve Vallas asking questions of my good self, and then members of the audience providing …

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