content marketing for PR

What is content marketing for PR, and why does it matter?

Content marketing for PR is about becoming your own media channel so you can communicate directly with your target audiences and in doing so, influence the outcome you’re after. This can work in a number of ways: 1. DISCOVERABILITY Publishing original content can help you get discovered. Whether people find you via social media, through …

What is content marketing for PR, and why does it matter? Read More »

How to use ‘Spheres of Conversation’ to position your brand in the marketplace

One of the core planks of a content marketing for PR strategy is to understand the position you want your brand to occupy in the marketplace, relative to your goals and the competitive landscape. Key reason for this is to ensure that any content you produce reinforces such position. Anything else and you run the …

How to use ‘Spheres of Conversation’ to position your brand in the marketplace Read More »

The content factory that fuels your PR efforts

When planning your content marketing for PR program, try mixing up the types of content you produce. I explain more in this brief video. VIDEO TRANSCRIPT: In all likelihood, the content you create will fall into one of these buckets. Let’s call them buckets, all right, but one of these content types. First of all, …

The content factory that fuels your PR efforts Read More »

Scroll to Top