Community engagement

Online engagement is terrific, but don’t under-estimate the value of lurkers

A key metric used in today’s world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. It means that in a sea of noise, at least people are taking notice of your brand. Let’s face it, cutting through …

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Townhall: How to engage your audience one online micro-poll at a time

We know engaging with people online can be a challenge for businesses, nonprofits and government organisations. But equally, we also know it’s vitally important. We know people have shrinking attention spans and that scrolling through their social feeds via mobile device is now commonplace. We know gaining insights from our desired target audience is critical as …

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