Case Study

Everything you need to know about social media and content marketing, you can learn from this pen, paper and ink company

  Many companies (large and small, ‘business-to-business’ and ‘business-to-consumer’) have latched on to content marketing, understanding fundamentally that publishing your own interesting and relevant original content can be a key differentiator between your brand and your competitors’. Many more are on social media, having opened accounts on numerous popular social networking platforms. Few, however, are …

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CASE STUDY: What you can learn about social media and content marketing from a 200+ year old flour company

PART 1 – THE BACKGROUND Too often you hear from brands (large and small, but quizzically it generally comes from larger organisations) that they haven’t got much to say that’s interesting and therefore social media and content marketing would be a waste of time for them. Hmmm, really? You know, just when you think there …

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