Case Study

How infographics can be used to tell your brand story (Canva example)

Infographics have been around the social (media) scene for a while now. While many brands have used the visual mechanic effectively, like any content medium it’s more often used and abused simply because it sounded like a good idea at the time. So in the interests of highlighting quality of execution, here’s a great example …

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It took the Queensland Police Service just 37 words to show why it’s better at social media than 99% of brands

I’ve always been super-impressed by the Queensland Police Service (QPS) and how it has leveraged the power of social media to deepen the connection it has with the public. I mean, how could you not like an organisation that holds a press conference to make an announcement and then (tongue-in-cheek) ties that announcement to World …

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Building a strong personal brand in a conservative professional industry

Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social media. Post-GFC Charles was determined to make himself recession-proof and subsequently set about building a personal brand with a view it would serve him …

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The value a ‘socially visible’ CEO brings to the company they run

I woke up this morning to the news that web hosting company GoDaddy had decided to pull its forthcoming Super Bowl advertisement (see below) following a backlash from consumers. The ad, called ‘Journey Home’, stars a a way-cute golden retriever puppy named Buddy who accidentally falls from the back of a pickup truck before finding …

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A tale of two coffee brands: One uses sex to sell coffee beans, the other passion and storytelling

The other day brought news that a Perth-based coffee company had taken down its Facebook page after experiencing first-hand the ire of consumers upset at the way the brand was using ‘porn inspired’ imagery to advertise its product. According to Smart Company, the coffee bean distributor Fresh One bore the brunt of Collective Shout, the …

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