Case Study

The importance of strategy for social media and content marketing. Here’s an excellent case in point …

I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to ‘do stuff’.  But without purpose and strategic direction (locked back to your …

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This is one of the best examples of small business content marketing you’ll see anywhere in the world

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well. Goulet is a US-based online retailer specialising in fountain pens and accessories such as ink, paper, wax seals, notebooks and the …

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How to build a business using social media and content marketing with Carolyn Hyams, Firebrand Talent

  This is the story of a startup Australian recruitment company and how it built its brand and its business using a combination of social media communications, content marketing and influencer relations, or if you prefer: Owned, earned and social media. The company is Firebrand Talent. Carolyn Hyams is the Australian Digital Marketing Director for Firebrand Talent as …

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SOCIAL MEDIA CASE STUDY: Vision 2020 Australia campaign – #SnapForSight

BACKGROUND: Vision 2020 Australia is the country’s eye health and vision care peak body. Its mission is to be the national advocate to government working in partnership with members for policy change and for the funding of programs that will eliminate avoidable blindness and vision impairment and ensure community participation of people who are blind or vision impaired …

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How realAs.Com leverages social media and content marketing to disrupt an industry

  realAs.com is a free website and app that helps homebuyers and investors find their next property. realAs.com is still a relatively new business but what CEO Josh Rowe and his team have been able to do in a very short space of time is leverage the power of social media, content marketing and strategic …

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