In the video below I explain how building a strong owned media foundation can help your brand during a crisis. TRANSCRIPT: Having a strong owned media presence and having built an audience over a period of time can really play into your hands if your brand takes a reputation hit and something happens and you’re …
How owned media can help protect your brand when a crisis hits Read More »
As professional communicators, we are acutely aware of the importance of trust in building reputation and enhancing purchase consideration, or whatever ‘commercial’ outcome you’re seeking to achieve, whether it be donations for a nonprofit, changing people’s behaviour for a government agency, or gaining positive word-of-mouth (and votes) if you’re a political party. Trust is …
How to build trust as a competitive advantage for your business Read More »
At the heart of a robust public relations program beats five foundational elements that, when combined strategically, are critical to the ongoing reputational health (and success) of any business, government body or nonprofit organisation. I call them PR’s VITAL signs, and they are: VISIBILITY INFLUENCE TRUST ADVOCACY LEADERSHIP In order to thrive and prosper in …
Introducing the five VITAL signs of PR (INFOGRAPHIC) Read More »
The Edelman Trust Barometer (Australia) 2016 was unveiled in Melbourne this morning. The research runs pretty deep and there’s a lot of data to sift through, but I just wanted to take this opportunity to quickly highlight a few things that caught my eye today. The study, which has been running for 16 years, is pretty impressive; I …
One of my key themes this year (i.e. a topic I will be ‘banging the drum’ about!) is encouraging companies and organisations to bring their experts out from the cubicle and put them fairly and squarely (and strategically) into the public spotlight. In other words, don’t hide your experts away from public view but rather, empower them to …
Three BIG reasons your business should make rockstars of your internal experts Read More »
