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Cracking the content code with Mark Schaefer

I’m an unabashed fan of Mark Schaefer and how he goes about his business. If you haven’t heard of Mark, he is a globally-recognised author, speaker, educator, podcaster and business consultant who blogs at {grow} – one of the top marketing blogs in the world. He’s the author of five best-selling books, including Social Media Explained, The Tao …

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Three marketing books from 2014 that will help you smash it in 2015!

I read a stack of business books this year – some were released through traditional publishing houses while others were self-published for Kindle and usually focused tightly on a particular niche and thus tended to be shorter. But three stuck out in my mind that collectively covered social media and content marketing, leadership, PR, marketing …

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The power of writing with an ‘undiluted voice’ (interview with Ann Handley, author of Everybody Writes)

Ann Handley is all about empowering people to become better writers in a marketing context. Ann (above) is the Chief Content Officer of the 40-person education and training business Marketing Profs and the co-author (along with CC Chapman) of Content Rules, one of the early ‘bibles’ of this thing we call content marketing. She is also a columnist …

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The power of publishing your thoughts with entrepreneur, author and speaker, Steve Sammartino

Steve Sammartino epitomises today’s forward-thinking, tech savvy ‘new’ thought leader. His ‘Startup Blog’ attracts a monthly audience of over 30,000 and has been a catalyst for where Steve finds himself today – he’s a consultant and adviser, speaker on the technology revolution and author of the just-released book The Great Fragmentation: and why the future of business is …

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Author and micro-publisher Joanna Penn on living a creative entrepreneurial life

Thanks to breakthroughs in technology, it’s never been easier to publish your own book and have it available for purchase anywhere in the world. Joanna Penn is a London-based (but location-independent) New York Times best-selling author, speaker, blogger, podcaster and micro-publishing entrepreneur; she has written seven fiction and four non-fiction books that sell in 58 countries …

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