Blogging

How VITAL is the reputational health of your business or organisation?

At the heart of a robust public relations program beats five foundational elements that, when combined strategically, are critical to the ongoing reputational health (and success) of any business, government body or nonprofit organisation. I call them PR’s VITAL signs, and they are: Visibility  Influence  Trust  Advocacy  Leadership  In order to thrive and prosper in …

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3 things to think about when establishing a business blog

  I like to call blogging the ‘traditional’ social media because it’s been with us for such a long time and, when compared to the likes of Facebook, Instagram and Snapchat, it can sometimes look and feel pretty ‘old hat’. But don’t dismiss it out of hand. It might not be sexy, but blogging still …

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Survey reveals some interesting insights into the business of blogging today

Andy Crestodina (pictured) is co-founder of Orbit Media Studios. For four years now, he has conducted an annual worldwide survey of bloggers. I’ve contributed a number of times and have always keen to see the results as Andy’s report provides a solid ‘pulse’ of the blogging fraternity globally. (CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The …

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Three big lessons I’ve learned from 10 years’ blogging as PR Warrior

I recently notched up 10 years blogging under the PR Warrior handle.  I like to joke that if every year in social and digital is like a ‘dog year’ (i.e. equivalent of 7 years), then I’ve been at this social media and content marketing caper for 70 years! But seriously, blogging regularly since 2007 has allowed me to …

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How to raise your professional profile without having a blog

I love the concept of a blog. The fact anyone today can establish their own digital soapbox using a domain name they own and then set about publishing stories and sharing insights and ideas with the world – well, let’s just say that even though blogging is positively ancient in social media terms, it is still one …

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