Blatant self-promotion

Becoming your own media channel: the Ticker TV interview

I recently chatted with Ticker TV’s Ahron Young about all things content marketing for PR and becoming your own media channel and telling your stories like a PR pro. Topics included building brand visibility, the importance of developing owned media assets, and the persistence required in building a culture of content in your business. ABOUT …

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Check out these two quality local content marketing and brand journalism podcasts

I was lucky to recently appear behind the microphone as a guest on a couple of excellent content marketing and brand journalism podcasts – Brand Newsroom out of Perth, which has been one of my faves for a few months now – and Brand Storytelling, which features US-based brand journalist Phoebe Chongchua and Rakhal Ebeli, …

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And my word for 2015 is …

This time of year I usually pick three words to guide me for the ensuing 12 months. In 2015, however, I’m sticking with just the one word…it’s ART. Not ‘art’ as in Picasso (although it would be awesome to create like he did) – but ART as in how Seth Godin sees it i.e. (a) “Art isn’t …

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Love your work? Promote your small business online with a #spruik

Accounting software company MYOB has just launched Love Your Work, a campaign that encourages Australian small business owners to showcase via the social web their unique passion, product or skill. I’ll declare my hand here – MYOB is a client and I’m involved in the campaign 🙂 It works like this: Business owners design a ‘#spruik’ …

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Is it best to brand your business as your personal name? (Interview on Digital Marketing Radio)

I was recently interviewed by David Bain for his UK-based Digital Marketing Radio podcast (you can listen via SoundCloud player below if you’re looking for something to do other than grocery shopping or doing your tax). We chatted all things personal branding, including the importance of building a body of work and leveraging your own …

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