Trevor Young

Founder, Digital Citizen | PR Warrior | Reputation Revolutionary | Blogger & Author | Keynote Marketing Speaker | Social Broadcaster

Three reasons why I wrote my book ‘Content Marketing for PR’

I’ve just published my second book. It’s called Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age (here is the official website if you’d like to know more). It’s a bit of a beast, much bigger and more comprehensive than my previous book, microDOMINATION. It took nearly two years …

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Five podcasting formats you can use to help build trust and authority for your brand

We know that podcasting is really coming into its own as a powerful way to communicate with your community: customers, influencers, stakeholders – whoever it is you’re trying to reach out to and deepen the level of connection with. Here are some quick statistics to remind us of the power of podcasting, and why it …

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What is content marketing for PR, and why does it matter?

Content marketing for PR is about becoming your own media channel so you can communicate directly with your target audiences and in doing so, influence the outcome you’re after. This can work in a number of ways: 1. DISCOVERABILITY Publishing original content can help you get discovered. Whether people find you via social media, through …

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How to boost your professional profile using Medium

Today’s marketplace is crowded, noisy, interactive, multi-channel. Standing out and resonating with your story and your message has never been more challenging. But if you’re an aspiring thought leader – a business or practice leader, a change agent, social entrepreneur or professional subject matter expert; if you have a passion to share ideas and insights with the world, …

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148 The Authentic Thought Leader (Bumper Episode)

Bumper episode time folks! As we draw closer to the 150th episode of the Reputation Revolution podcast, we thought we’d take this opportunity to dig into the vaults and bring to you some fantastic guests from our first one hundred shows. This episode comes in three parts: PART 1 – Unleashing the power of purpose …

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