Trevor Young

Founder, Digital Citizen | PR Warrior | Reputation Revolutionary | Blogger & Author | Keynote Marketing Speaker | Social Broadcaster

How to gather insights for your content marketing for PR program

Any time you embark on a content marketing for PR plan, it’s advisable to start watching and listening to what’s going on in and around your virtual world. Not just a cursory scan of the interwebs: I’m talking full immersion and discovery. The goal here is to arm yourself with information about what your company or organisation …

How to gather insights for your content marketing for PR program Read More »

Recognition & reputation

In order to thrive and prosper in today’s connection economy, companies, nonprofit organisations, government agencies and personal brand-based businesses need to establish, build, enhance and safeguard a reputation that’s both recognised and respected. They also need to have a trusted brand that stands out amongst the informational clutter. A strong reputation will enhance purchase consideration, …

Recognition & reputation Read More »

139: Commercialising your personal brand with Mary Henderson

Mary Henderson is a personal branding specialist based in Melbourne, Australia. She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem. In this wide-ranging chat with my good self, Mary touches on: Building a personal brand that can be …

139: Commercialising your personal brand with Mary Henderson Read More »

138 From employee to entrepreneur with Steve Glaveski

Technology is enabling more and more thought leaders to turn their knowledge, expertise, ideas and insights into bona fide businesses.  Often times they’re making the jump from the corporate cubicle into full-blown entrepreneurship. And it can be scary! In this episode, I chat with Steve Glaveski who is the author of the newly-released book, Employee to …

138 From employee to entrepreneur with Steve Glaveski Read More »

Scroll to Top