Trevor Young

Founder, Digital Citizen | PR Warrior | Reputation Revolutionary | Blogger & Author | Keynote Marketing Speaker | Social Broadcaster

How to build trust in your business: Take people behind the scenes

VIDEO TRANSCRIPT: Trust or more importantly lack thereof, is a massive issue in this country. Now it’s not just businesses and business leaders. We don’t trust we hadn’t trust politicians, governments, ministers, we don’t trust media. We don’t even trust nonprofits like we used to. And it’s not just me saying that. That’s the Edelman …

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Why leaders need to be actively engaged on social channels

Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its employees are actually empowered to share the love via social channels, as well in offline forums (public events, with friends over …

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144 Jeremy Krause on using video to build personal brand recognition and authority

Jeremy Krause drops into the Reputation Revolution virtual studio from Visual Domain, one of Australia’s fastest-growing video production companies, to chat all things video marketing. With video expected to form 98 per cent of all global internet traffic by 2020 – and Facebook predicting that 96 per cent of its feed will be video by the same …

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Dissecting the state of content marketing in Australia

This week Andrés López-Varela, Matt Allison and I hosted a live Google Hangout with guests Carolyn Hyams, Peter Gearin and Branka Injac Misic to discuss the state of content marketing in Australia. Here is a video recording of the stream (below) – it’s about half an hour long but if you’re interested in content marketing …

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143: Social media for thought leaders with Kate Ware

When she’s not searching for the latest pop-up restaurant or drinking coffee at her favourite Melbourne haunt, Kate Ware helps business owners create digital marketing strategies that sell their products and services and boosts their reputation online. (Disclosure: Kate and I often collaborate on Digital Citizen clients). In this wide-ranging chat on all things social media, Kate …

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