Trevor Young

Founder, Digital Citizen | PR Warrior | Reputation Revolutionary | Blogger & Author | Keynote Marketing Speaker | Social Broadcaster

CASE STUDY: How this CEO dances his way to social media success

  What is it with CEOs and business leaders and their aversion to being out loud and proud on social media? I don’t get it! I read two interesting stats in Forbes this week: 82% of buyers are more willing to place trust in a company when the C-suite is active on social media if …

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Available for free download: New ebook CONTENT & REPUTATION

I’ve just launched a mini-ebook and it’s free to download (no email required) – here’s the direct download link. The ebook is called CONTENT & REPUTATION: How to use content to boost the 5 ‘VITAL’ pillars of your business or personal brand. Here’s the spiel: Are you struggling to cut through the noise and convey …

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Why behind-the-scenes content is important for your business: here are 6 examples of what this looks like

Using content to take people behind the scenes of your business is always a good idea because it helps build engagement and trust with your customers, clients and stakeholders. Why? Because we like dealing with real people, not faceless businesses and organizations. We do business with people, not logos. Featuring your people in content will …

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2020 Trust Barometer: Ethics and competency, Groundhog Day and ‘trust Darwinism’

Ethical drivers are three times more important to company trust than competency, according to the newly-released 2020 Edelman Trust Barometer (Australia) research report. According to Edelman: For 20 years, the Edelman Trust Barometer has gauged trust by asking: “How much do you trust this institution to do what is right?” Taking account of the general …

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How PR can play a deeper role in your business

A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate more effectively in other areas. Take sales and marketing, for example. If people need to be educated about your product, service or cause before they are willing to commit, PR can help pave the …

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