About

Digital Citizen Group is a content-driven communications agency based in Melbourne, Australia.

We help our clients:

  • build public recognition for their brand,
  • enhance their reputation in the marketplace, and
  • develop and grow positive relationships with the people who matter most to the success of their business, cause or issue.

Our ‘weapon of choice’ is open, authentic and human communications via a combination of the following channels:

  • OWNED media
  • SOCIAL media
  • EARNED media
  • PAID media
  • IRL (In Real Life) media

We built Digital Citizen from the ground up to meet the considerable communications challenges facing businesses and organisations in today’s overcrowded marketplace.

While we have extensive backgrounds in traditional public relations, we are focused and up-to-the-minute when it comes to content marketing and social media communications.

Indeed, our content marketing and social media offerings are foundational to our business.

We have not simply ‘bolted them on’ because we see content and social as extra revenue earners; rather, we are truly bullish and passionate about the digital communications space.

The body of work published online by Digital Citizen principal Trevor Young over the past 10+ years is evidence of our core belief in the power and effectiveness of social media and content marketing in building reach and influence.

This is what differentiates us in the marketplace.

Our unparalleled knowledge and understanding of content marketing and social media for PR and how these elements add value to an organisation’s earned media activity.

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