146 Writing your first business book with Jaqui Lane

Share your knowledge, increase your impact and influence by writing and publishing your own business book.

Writing and publishing a book is a goal for many aspiring thought leaders, but it requires plenty of planning to ensure you get the most value from your efforts.

In this ‘from the vault’ episode, I chat with Jaqui Lane, who is a corporate storyteller, business historian, biographer and experienced book coach.

Jaqui runs the Book Adviser, an 8-step, 12 month program for planning, writing, publishing and selling your business book for non-executive directors, business owners and consultants.

Asking questions

Writing a business book involves a lot of research, interviewing and exploring, reading, taking notes, listening and asking questions.

Quite frankly, Jaqui says, there’s not a lot of writing that goes on in the initial stage of writing a business book. In particular, there are some key questions you need to ask before you start putting words on paper.

Jaqui and I also discuss about the importance of marketing your book, before and after it’s released.

Connect with Jaqui:

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G'day, my name's Trevor Young. Subscribe to the PR Warrior blog today and receive regular updates from me on all things PR, social media, content marketing and thought leader branding.

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