Day: May 12, 2018

How to turn an event into several months’ worth of content for your business

It’s great to blog, create podcasts and publish videos to YouTube. But don’t forget the power of ‘old school’ physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker. Events such as these are in themselves content, and therefore have …

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