Keynote presentation: How to build trust and reputation through content marketing


We live in exciting times!

Every business today has the opportunity to become its own media channel, to leverage the power of their online publishing platforms to create and distribute meaningful content that provides value for their audience, and in turn helps build brand visibility, credibility, influence and trust.

Best-selling author Anthony Robbins once wrote:

We are drowning in information, but we’re starving for wisdom.

Don’t just add to the noise! Provide the wisdom, insights, knowledge and ideas that will help make your audience’s world a better place.

As part of Firebrand Talent’s popular #digitalks event series, I spoke to audiences in Sydney and Melbourne on how to build trust and reputation through content marketing.

The video below is my presentation from the Melbourne event; the Slideshare presentation is also embedded below.

I hope you enjoy it!

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Welcome to the frontline of the communications revolution!

G'day, my name's Trevor Young. Subscribe to the PR Warrior blog today and receive regular updates from me on all things PR, social media, content marketing and thought leader branding.

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