Melbourne #Digitalks – How to build reputation and trust through content marketing

trevor young - content marketing speaker

I recently had the privilege of keynoting at Firebrand Talent’s #digitalks series of lunchtime presentations in Sydney and Melbourne.

Both presentations were ‘sell-outs’, indicating the deep interest in all things content marketing at the moment (photo above shows the Melbourne event, held at NAB Arena in Docklands, hat-tip Alex Kenny).

Interestingly, the broad spread of titles of people attending both events blew me away, indicating content isn’t necessarily just the province of marketing and communications teams.

Post event, Firebrand published on its blog an article I wrote that takes in many of the points I made during the presentation. You can read it here: How to build trust and reputation through content marketing.

Below is an aggregation of tweets published on the day, aggregated by Storify around the #digitalks hashtag (great little tool this one!).

The original Storify can be found here.

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