107 Building omnipresence in the marketplace (Part 3 – PROPULSION)

Trevor Young aka The PR Warrior discusses the ‘propulsion’ phase of how professional experts and aspiring thought leaders can fast-track their presence in the marketplace.

Following on from last week’s program execution session (episode 106) and the planning episode before it (105), Trevor walks us through a number of activities that can be undertaken to put a rocket under your personal brand, including paid media, book publishing and public speaking.

As well he iterates the importance of tracking the progress of your marketing efforts to see what’s working and what’s not, so you can fine-tune things as you go.

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