104 How to capture people’s attention with author and humourist, Jordana Borensztajn

Jordana Borensztajn is a keynote speaker, social media trainer, creative content consultant, humourist and author of the new book, Capture My Attention: How to Stand Out Online with Creative Content.

In this episode, Jordana chats about the importance of using creativity to differentiate your personal brand in the marketplace, and why taking a creative risk is critical if you want to cut through the noise and capture people’s attention with your story and your message.

Jordana outlines her cornerstones of creativity – imagination, passion, persistence and courage – and provides a number of examples of top creative thought leaders who are thinking and doing things differently, and resonating with an audience as a result.

Connect with Jordana on Twitter @JordanaOz, or visit her website www.jordanab.com.au.

Jordana’s book ‘Capture My Attention’ is your complete guide to creating online content that will attract attention and make you stand out from your competitors. You can find details on where to buy it here.

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