101 Preparing to write your first business book with Jaqui Lane

Jaqui Lane aka ‘The Book Adviser’ is a corporate storyteller, business historian, biographer and book coach who helps businesses and individual consultants capture, publish and sell their stories or IP as a printed book or across digital and social platforms.

Writing a business book involves a lot of research, interviewing and exploring, reading, taking notes, listening and asking questions.

Quite frankly, Jaqui says, there’s not a lot of writing that goes on in the initial stage of writing a business book. In particular, there are some key questions you need to ask before you start putting words on paper.

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