092 The power of relationships in business: Unpacking Darrel Griffin’s LinkedIn Manifesto

Darrel Griffin is a business social media mentor who creates customer-focused LinkedIn training that helps companies and solopreneurs win more business.

Darrel discusses with Trevor Young a manifesto he has written specifically for his use of LinkedIn in 2016.

The interview takes a philosophical turn when Trevor and Darrel dive into the broader topic of how best to do business in today’s digital age, with Darrel articulating a strong argument for providing value and building productive relationships.

He says most people come to him with the question: “How do I create leads with LinkedIn?”. He counters with idea people should instead be asking themselves: “How do I provide value to my connections?”

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