058 Developing a unique personal brand narrative with leadership expert, Lisa Petrilli

Lisa Petrilli is passionate about visionary leadership and true empowerment; she is an experienced corporate executive having run a $750 million business within a Fortune 1000 company, and named a Top 20 CMO by Forbes for social influence.

In this interview with Trevor Young, Lisa discusses how she weaves several themes into her personal branding narrative – visionary leadership, self-empowerment and introvertism – and how doing that differentiates her from other experts and thought leaders operating in a similar professional space.

Lisa also chats about the power of using Twitter strategically (and authentically); the professional benefits associated with of hosting a regular hashtagged Twitter chat (Lisa was a co-founder of the original #LeadershipChat on Twitter); and the intellectual clarity that comes with regular blogging.

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